The case examines the factors that influenced the founders' decision to establish Bayt.com in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region. Among the locational drawbacks the company had to overcome were low internet penetration rates, cultural barriers, and diverse legal and regulatory systems.
The case explores the notion of "place surplus" to provide a framework to teach students how technology entrepreneurs can successfully leverage locational factors, and circumvent disadvantages, in order to derive competitive advantage and succeed.
- place surplus
- competitive advantage
- Middle East
- social capital