Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

By Jason P. Davis, Anne Yang
Reference 6577
Published 19 Mar 2020
Topic Entrepreneurship
Region Global
Industry Computer Networking

Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.

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Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

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By Joerg Niessing, Pascale Balze
Reference 6557
Published 18 Feb 2020
Topic Marketing
Region Europe
Industry Computer Networking

In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.

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ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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By Jason P. Davis, Minh Vo, Anne Yang
Reference 6489
Published 31 May 2019
Topic Entrepreneurship
Region Global
Industry Computer Networking, Consumer Services, Information Technology and Services

ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

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Renewing the Fujitsu-AMD Joint Venture (A)

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By Mary Yoko Brannen, Yves L. Doz, Michael Hill, Mark Hunter, Asbjorn Osland, George Whaley
Reference 5568
Published 27 Feb 2009
Topic Strategy
Region Global
Industry Semiconductors, Computer Networking

The (A) case presents a set of alternatives open to the CEO of a new JV who discovers that his outstanding success in bringing together complex manufacturing entities across a major cultural divide has hidden simmering tensions.

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The Fujitsu-AMD Semiconductor Alliance (B1): Collaborating over Time - Bertrand Cambou

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By Yves L. Doz, Mark Hunter, Mary Yoko Brannen
Reference 5568
Published 27 Feb 2009
Topic Strategy
Region Global
Industry Semiconductors, Computer Networking

The (B) cases bring to light individual positions, on the part of key executives, on how to handle these issues.

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The Fujitsu-AMD Semiconductor Alliance (B2): Collaborating over Time - Jim Doran

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By Mary Yoko Brannen, Mark Hunter, Yves L. Doz
Reference 5568
Published 27 Feb 2009
Topic Strategy
Region Global
Industry Semiconductors, Computer Networking