The Fujitsu-AMD Semiconductor Alliance (B3): Collaborating over Time - Kazunori Imaoka

Published 27 Feb 2009
Reference 5568
Topic Strategy
Region Global
Summary

The (B) cases bring to light individual positions, on the part of key executives, on how to handle these issues.

Teaching objectives

In the context of relationship restructuring choices, to provide an integrative case to review major strategic alliance issues and learning points, from broad strategic compatibility issues to the specifics of individual emotions in a change situation. Various levels of change are proposed - from terminating the alliance by floating off the JV to a fine tuning of the relationship, issue by issue.

Keywords
  • RD0309
  • AR0809
  • AR2009