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Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

Published 19 Mar 2020
Reference 6577
Region Global
Summary

Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems. The case is focused on four key players and the strategies they have adopted in cloud computing: (1) Amazon AWS, (2) Microsoft Azure, (3) Google Cloud, and (4) Alibaba Cloud.

Teaching objectives

This case is particularly well suited for teaching ideas and strategies related to cloud computing, big tech and digital entrepreneurship. It presents (1) a brief introduction to cloud computing players and the growth of the industry; (2) an in-depth analysis of the leading players; (3) a discussion on global versus localization strategies, and (4) how the cloud facilitates digital entrepreneurship.

Keywords
  • Cloud computing
  • Digital entrepreneurship
  • Globalization
  • Big tech
  • Amazon AWS
  • Microsoft Azure
  • Google Cloud
  • Platform
  • Digital innovation
  • Digital innovation
  • Digital strategy
  • Technology ecosystem
  • Business models
  • Ecosystme
  • Big Data
  • Q12020