10 Jan 2025

14 INSEAD Cases among The Case Centre’s Best-sellers of 2024

The Case Centre , Best-sellers

Most Popular Cases in 2024

The Case Centre has featured 14 INSEAD cases in the list of cases most used at global business schools in 2024. Based on unit sales from The Case Centre’s catalogue in the preceding calendar year, the list highlights the top 15 best-selling cases across 10 major subject areas.

This year list includes one new INSEAD entry: Professor Felipe Monteiro’s case The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age in Japanese. This is one of just a handful of case translations featured among The Case Centre’s best-sellers of 2024.

Other notable INSEAD entries include Professor Ioana Popescu who achieved double success with two of her cases What Price Vertigo? and Easy Profit: A Revenue Management Pilot featuring on the final list. Unilever in Brazil by Pierre Chandon and Pedro Pacheco Guimaraes marked its 20th consecutive year on the best-seller list, while Leading Across Cultures at Michelin (A) by Erin Meyer and Sapna Gupta was included for the 13th time on the list.

Best-selling Classic Cases in 2024

For the fifth consecutive year, The Case Centre also revealed the classic best-selling case collection. Several factors contribute to a case becoming a classic best-seller, including its subject, length and adaptability to different disciplines or audiences.

What these cases have in common is “an author with the expert eye of a teacher, who really understands how the case classroom works”. Any case over 10 years old is eligible, with the best-selling classic cases based on the number of individual organisations that have ordered the case over the last five years. Eight INSEAD cases are named in this category for 2024.

The complete list of INSEAD’s most popular and best-selling classic cases is as follows:

 

Most Popular Cases in 2024

Economics, Politics and Business Environment

Does Sustainability Pay? Barry Callebaut's Sustainability Improvement Loan by Lucie Tepla, Lisa Simone Duke.

AkzoNobel by Theo Vermaelen, Sirvan Canitez

 

Entrepreneurship

Simplex Solutions: Expanding the Entrepreneurial Team by Balagopal Vissa

 

Human Resource Management / Organisational Behaviour

Tony Hsieh at Zappos: Structure, Culture and Change by Noah Askin, Gianpiero Petriglieri, Joanna Lockard

Leading Across Cultures at Michelin (A) by Erin Meyer, Sapna Gupta.

Ricardo Semler: A Revolutionary Model of Leadership by William Maddux, Roderick Swaab, Betania Tanure, Elin Williams

Lee Coker by Jean-François Manzoni, Jean-Louis Barsoux

 

Marketing

Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers by Pierre Chandon, Pedro Pacheco Guimaraes.

What Price Vertigo? by Ioana Popescu

 

Production and Operations Management

Easy Profit: A Revenue Management Pilot by Ioana Popescu

Dragonfly: Developing a Proposal for an Uninhabited Aerial Vehicle (UAV) by Christoph Loch, Arnoud De Meyer, Stylianos Kavadias

 

Strategy & General Management

The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Japanese) by L. Felipe Monteiro

The Marvel Way: Restoring a Blue Ocean by W. Chan Kim, Renée Mauborgne, Michael Olenick

Accenture Development Partnerships (A) (Japanese) by Christiane Bode, Michelle Rogan

 

Best-selling Classic Cases in 2024

Entrepreneurship

Simplex Solutions: Expanding the Entrepreneurial Team by Balagopal Vissa

 

Ethics and Social Responsibility

Société Générale: The Rogue Trader by Mark Hunter, N. Craig Smith

 

Human Resource Management / Organisational Behaviour

Leading Across Cultures at Michelin (A) by Erin Meyer, Sapna Gupta

Ricardo Semler: A Revolutionary Model of Leadership by William Maddux, Roderick Swaab, Betania Tanure, Elin Williams

 

Marketing

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category by Yakov Bart, Pierre Chandon, Steven Sweldens, Raquel Seabra de Sousa

Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers by Pierre Chandon, Pedro Pacheco Guimaraes

 

Production and Operations Management

IDEO: Service Design (A) by Manuel Sosa, Ritesh Bhavani

Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry by Michael Pich, Ludo Van der Heyden, Nicolas Harle

 

The continued presence of INSEAD cases in both lists reflects the school’s ongoing commitment to developing pedagogical material that resonates with contemporary business practices and challenges.

For the complete list of The Case Centre’s best-selling and classic cases for 2024, please visit this page.