A Swiss watchmaker striding into the smartwatch era. A country singer from a Nashville café who became a billion-dollar entertainment powerhouse. Greece's first unicorn, shaking up a centuries-old industry. An insurer run on AI and behavioural economics.

The Case Centre has released its annual list of the “Top 50 best-selling case authors” for the academic year 2024-25. Six INSEAD faculty are featured, highlighting the enduring strength and impact of INSEAD’s case work. The prestigious ranking is based on the volume of sales from the preceding academic year.