Most Popular Cases in 2021

The Case Centre has revealed the most popular cases in 2021 – those which were used the most at business schools around the world – listing the top 15 best-sellers in each of the 10 major subject areas. This year, 14 INSEAD cases are included, four more than in 2020. The four cases that join the list for the first time are:

AkzoNobel
by Theo Vermaelen and Sirvan Canitez

INSEAD, the business school for the world, announced today that four of its faculty members have been ranked in the world’s top 50 most influential management thinkers by Thinkers50. The biennial ranking is widely regarded as the “Oscars of Management Thinking” and recognises thought leaders for their achievements in business and academia.

Seven INSEAD professors are ranked in The Case Centre’s top 50 best-selling case authors of 2020/2021. The ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

INSEAD, the business school for the world, today announced that 13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education. 

Cases are named best sellers when they rank in the top 15 by number of copies sold in their category. This year marks an improvement over the previous year, when 11 INSEAD cases were named as best sellers by The Case Centre.