INSEAD’s Remarkable Success with 11 Best-selling Cases at The Case Centre in 2023

Most Popular Cases in 2023

Last Friday, The Case Centre revealed the list of cases most used at global business schools in 2023. The list is based on unit sales from The Case Centre’s catalogue in the preceding calendar year and highlights the top 15 best-selling cases in each of the 10 major subject areas. This year, INSEAD faculty have an impressive 11 cases on the list. This includes two new entries:

• Does Sustainability Pay? Barry Callebaut's Sustainability Improvement Loan by Lucie Tepla and Lisa Simone Duke;
• TikTok's AI Strategy: ByteDance's Global Ambitions by Jason P. Davis, Minh Vo, and Anne Yang.

 

The complete list of INSEAD’s most popular cases is as follows:

 

Economics, Politics and Business Environment

AkzoNobel by Theo Vermaelen and Sirvan Canitez

Does Sustainability Pay? Barry Callebaut's Sustainability Improvement Loan by Lucie Tepla and Lisa Simone Duke

 

Entrepreneurship

Simplex Solutions: Expanding the Entrepreneurial Team by Balagopal Vissa

TikTok's AI Strategy: ByteDance's Global Ambitions by Jason P. Davis, Minh Vo, and Anne Yang

 

Ethics and Social Responsibility

Google and Project Maven (A): Big Tech, Government and the AI Arms Race by Gianpiero Petriglieri and Jaimie Stettin

Volkswagen's Emissions Scandal: How Could It Happen? by N. Craig Smith and Erin McCormick

 

Human Resource Management / Organisational Behaviour

Tony Hsieh at Zappos: Structure, Culture and Change by Noah Askin, Gianpiero Petriglieri and Joanna Lockard

Leading Across Cultures at Michelin (A) by Erin Meyer and Sapna Gupta

 

Marketing

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers by Pierre Chandon and Pedro Pacheco Guimaraes

 

Production and Operations Management

Easy Profit: A Revenue Management Pilot by Ioana Popescu

 

Strategy & General Management

The Marvel Way: Restoring a Blue Ocean by W. Chan Kim, Renée Mauborgne, and Michael Olenick

 

Best-selling Classic Cases in 2023

For the fourth consecutive year, The Case Centre also recognised the collection of best-selling classic cases. Several factors contribute to a case becoming a classic, including its subject, length and adaptability to different disciplines or audiences.

What these cases have in common is “an author with the expert eye of a teacher, who really understands how the case classroom works”. Any case over 10 years old is eligible, and best-selling classic cases are based on the number of individual organisations that have ordered the case over the last five years. 12 INSEAD cases are named in this category for 2023.

The list of best-selling classic cases is as follows:

 

Entrepreneurship

Nuru Energy (A): Financing a Social Enterprise by Filipe Santos and Anne-Marie Carrick

Simplex Solutions: Expanding the Entrepreneurial Team by Balagopal Vissa

 

Ethics and Social Responsibility

Société Générale: The Rogue Trader by Mark Hunter and N. Craig Smith

 

Human Resource Management / Organisational Behaviour

Leading Across Cultures at Michelin (A) by Erin Meyer and Sapna Gupta

Leading Across Cultures at Michelin (B) by Erin Meyer and Sapna Gupta

 

Marketing

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai by Haiyang Yang and Pierre Chandon

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category by Yakov Bart, Pierre Chandon, Steven Sweldens, and Raquel Seabra de Sousa

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers by Pierre Chandon and Pedro Pacheco Guimaraes

What Price Vertigo? by Ioana Popescu

 

Production and Operations Management

IDEO: Service Design (A) by Manuel Sosa and Ritesh Bhavani

Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry by Michael Pich, Ludo Van der Heyden, and Nicolas Harle

 

Strategy & General Management

Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment by W. Chan Kim, Renée Mauborgne, and Ben M. Bensaou.

 

The continued presence of INSEAD cases in both lists reflects the school’s ongoing commitment to developing pedagogical material that resonates with contemporary business practices and challenges.

For the complete list of The Case Centre’s best-selling and classic cases for 2023, please visit this page.