Prizes & Awards
2022 The Case Centre Best-selling Classic Case in Production and Operations Management
2021 The Case Centre Best-selling Classic Case in Production and Operations Management
2021 The Case Centre Best-selling Case in Production and Operations Management
2020 The Case Centre Best-selling Classic Case in Production and Operations Management
2017 The Case Centre Best-selling Case in Production and Operations Management
2015 The Case Centre Best-selling Case in Production and Operations Management
2014 The Case Centre Best Selling Case in Production and Operations Management
2013 The Case Centre Best Selling Case in Production and Operations Management
2012 ecch Best Selling Case in Production and Operations Management
2011 ecch Best Selling Case in Production and Operations Management
2010 ecch Best Selling Case in Production and Operations Management
2009 ecch Best Selling Case in Production and Operations Management
2008 ecch Best-selling Case in Production and Operations Management
Winner of 2008 European Case Awards, Production and Operations Management Category
2007 ecch Best-selling Case in Production and Operations Management
This case describes how IDEO adapt its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose depending on the innovation project.
The case study aims to: Reinforce the notion of the five-step "Innovation Process" that can be used for any design project, whether it is a service or a product. (The five steps of the IDEO Process are: Observe Synthesize Generate Ideas Refine Implement). Highlight the differences between product and service design, and the subtle differences in the respective processes. Introduce the notion of IDEO "methods" as a set of interchangeable tools to be used according to the type of project being worked on, and identify when is it best to use them. Introduce the concept of knowledge brokering and examine the ways in which the transfer of knowledge is carried out across a distributed organization.
- Innovation management
- New product and service development
- Brainstorming
- Prototyping
- Knowledge brokering
