In 2022, the aviation industry committed to achieving net-zero carbon emissions by 2050. A year earlier, Airbus had announced it was developing the world’s first hydrogen-powered commercial aircraft that would be launched in 2035.

In 2022, the aviation industry committed to achieving net-zero carbon emissions by 2050. A year earlier, Airbus had announced it was developing the world’s first hydrogen-powered commercial aircraft that would be launched in 2035.

This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralized R&D center and the decentralized brands. The case provides data to estimate the utilization rate of the R and D center.

Take a virtual tour of Tekka Market, Singapore’s most vibrant wet market. Follow shoppers and vendors in their daily routine, and do a walk through of different stalls selling vegetables, seafood, meat, and spices. In this experience learners analyze and locate areas where they think service and experience can be improved, applying insights to their own reality.

This case describes how IDEO adapt its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose depending on the innovation project.

The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in 2019, when the tech accessories company Native Union seeks to invest in FLYDESK. First, it must obtain approval from Leitmotiv, the private equity firm that invested in Native Union.

The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in 2019, when the tech accessories company Native Union seeks to invest in FLYDESK. First, it must obtain approval from Leitmotiv, the private equity firm that invested in Native Union.

This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).

On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking. As of 2014, a new internal unit included ‘McKinsey implementation’ and ‘digital labs’, which explored new opportunities for the Firm and soon became major growth vectors for the consultancy.