Manuel Sosa

Professor of Technology and Operations Management
The case explores the origins of the Hong Kong-based remote working start-up FLYDESK. Part A centers on its founding and first fundraising round in 2019, when the tech accessories company Native Union seeks to invest in FLYDESK. First, it must obtain approval from Leitmotiv, the private equity firm that invested in Native Union.

Published 15 Jul 2021

Reference 6610

Topic Strategy

Region Asia

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The case explores the origins of the Hong Kong-based remote working start-up FLYDESK. Part A centers on its founding and first fundraising round in 2019, when the tech accessories company Native Union seeks to invest in FLYDESK. First, it must obtain approval from Leitmotiv, the private equity firm that invested in Native Union.

Published 15 Jul 2021

Reference 6610

Topic Strategy

Region Asia

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This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).

Published 19 May 2021

Reference 6670

Topic Strategy

Region Asia

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On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

Published 22 Mar 2019

Reference 6303

Topic Operations

Industry Electrical/Electronic Manufacturing

Region North America

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The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking. As of 2014, a new internal unit included ‘McKinsey implementation’ and ‘digital labs’, which explored new opportunities for the Firm and soon became major growth vectors for the consultancy.

Published 29 Oct 2018

Reference 6374

Topic Entrepreneurship

Industry Consulting

Region North America

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Joyful Frog Digital incubator (JFDI) was the first seed accelerator to focus on Southeast Asia (SEA) and is a key resource for new start-ups in Singapore. It focuses on providing coaching, structure and a network to early-stage start-ups, and creating an open and welcoming ecosystem for digital innovation.

Published 27 Aug 2018

Reference 6136

Topic Operations

Industry Consulting

Region Asia

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The case tells the story behind “My INSEAD Story” – a unique book for children based on the INSEAD MBA experience of their parents. Sian Bentson and Ankur Grover came up with the idea as part of their final assignment for the “SPSD: Creative Thinking” course.

Published 30 Jul 2018

Reference 6116

Topic Entrepreneurship

Region Asia

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The case tells the story behind “My INSEAD Story” – a unique book for children based on the INSEAD MBA experience of their parents. Sian Bentson and Ankur Grover came up with the idea as part of their final assignment for the “SPSD: Creative Thinking” course.

Published 30 Jul 2018

Reference 6116

Topic Entrepreneurship

Region Asia

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On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

Published 31 Aug 2017

Reference 6303

Topic Operations

Industry Electrical/Electronic Manufacturing

Region North America

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The Ministry of Manpower in Singapore is designing a new employment pass processing centre. Working with a lean-thinking approach and using previous centers as a template, the project team proceeds to plan an updated version with faster processing times and improved interiors.

Published 28 Aug 2017

Reference 6145

Topic Operations

Industry Public Policy

Region Asia

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The Ministry of Manpower in Singapore is designing a new employment pass processing centre. Working with a lean-thinking approach and using previous centers as a template, the project team proceeds to plan an updated version with faster processing times and improved interiors.

Published 28 Aug 2017

Reference 6145

Topic Operations

Industry Public Policy

Region Asia

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Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

Published 29 Nov 2011

Reference 5841

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

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Innovation Management