Cyrille Balmes

This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralized R&D center and the decentralized brands. The case provides data to estimate the utilization rate of the R and D center.

Published 01 Jul 2005

Reference 5260

Topic Operations

Industry Cosmetics

Region Europe

View case
Please refer to part A for the abstract.

Published 01 Jul 2005

Reference 5260

Topic Operations

Industry Cosmetics

Region Europe

View case