R&D Management at Universal Luxury Group - Perfumes and Cosmetics Division (A)

Published 01 Jul 2005
Reference 5260
Topic Operations
Industry Cosmetics
Region Europe
Length 23 page(s)
Language English

This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralized R&D center and the decentralized brands. The case provides data to estimate the utilization rate of the R and D center. It also describes how the R and D center is organized to develop various types of product lines.

Teaching objectives

The case series aims to illustrate: 1. Strategic issues associated with portfolio management of R and D organizations. 2. How to evaluate the efficient use of scarce resources when determine in the R and D portfolio. 3. How to align technology strategy with organizational structure in R and D organizations.

  • Research and development management
  • Resource allocation
  • Capacity utilisation
  • Organisation design
  • Portfolio management
  • Strategic product planning
  • Process analysis of research and development. AR2005
  • AR0405
  • RD0705