Jurgen Mihm

Professor of Technology and Operations Management
Email jurgen.mihm@insead.edu
The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking. As of 2014, a new internal unit included ‘McKinsey implementation’ and ‘digital labs’, which explored new opportunities for the Firm and soon became major growth vectors for the consultancy.

Published 29 Oct 2018

Reference 6374

Topic Entrepreneurship

Industry Consulting

Region North America

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
New Product Development