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Jürgen Mihm

Professor of Technology and Operations Management

Development project selection is a key link between company strategy and the development of new products. Project selection is an integral part of the overall product development process and should be done systematically. The case presents a company where project selection is divorced from strategy and performed ad hoc.

Published 07 Jan 1996

Reference 4572

Topic Operations

Industry Telecommunications Wireless

Region North America

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New Product Development, R&D Management, R&D Organisation, R&D Processes, Evaluation of R&D portfolios