The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.