Christoph Loch

The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case consists of a role-play simulation in which teams of 4-6 participants represent one company (“Printing Equipment Company”). Each team is given a business strategy with strategic objectives, and a set of 8 candidate new product development (NPD) projects (with a detailed description and financials for each project).

Published 20 Jan 2012

Reference 5837

Topic Strategy

Industry Printing

Region Global

View case
The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

Published 18 Jul 2008

Reference 5510

Topic Operations

Region Global

View case
Product Development