Paivi Jokela

DeepBreeze illustrates the challenging voyage of many startups in the medical device sector as it navigates clinical trials, regulatory agencies and reimbursement issues in a quest for growth. While it perseveres in assessing the value that patients, providers and purchasers obtain from the product, DeepBreeze is exhausting its funds and still looking for a commercial breakthrough.

Published 30 Nov 2009

Reference 5620

Topic Operations

Industry Medical Devices

Region Global

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The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

Published 31 Jul 2009

Reference 5602

Topic Marketing

Region Global

View case
The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

Published 31 Jul 2009

Reference 5602

Topic Strategy

Region Global

View case
The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

Published 31 Jul 2009

Reference 5602

Topic Strategy

Region Global

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The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

Published 18 Jul 2008

Reference 5510

Topic Operations

Region Global

View case
The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

Published 18 Jul 2008

Reference 5510

Topic Operations

Region Global

View case
The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

Published 18 Jul 2008

Reference 5510

Topic Operations

Region Global

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The case study describes the choices of Dmatek, an Israeli based company in the field of electronic monitoring, that is experiencing rapid growth. Dmatek faces two decisions: 1) whether to spin off its subsidiary HomeFree, a wireless resident monitoring solutions provider, and 2) whether to shift the focus of the HomeFree business from B-to-B to B-to-C.

Published 31 May 2008

Reference 5518

Topic Strategy

Region Global

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The case describes the project selection process of an Israeli technological incubator screening potential entrepreneurial ideas. The function of an incubator is similar to that of venture capitalists, but the projects are at an early stage and funding comes from the government.

Published 06 Mar 2008

Reference 5507

Topic Entrepreneurship

Industry Financial Services Public Policy

Region Global

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