Charles Waldman

Royal Canin: Marking out a New Territory (Part I) (Chinese)

By  Jean-Claude Thoenig,  Charles Waldman
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The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand. And this does not result from a classical marketing approach but is rather linked with shared belief across functions and associated learning procedures.

    Published 29 Nov 2010

    Reference 5121

    Topic Strategy

    Region Global

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    Royal Canin: Marking out a New Territory (Part I) (Chinese)

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    The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand. And this does not result from a classical marketing approach but is rather linked with shared belief across functions and associated learning procedures.
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      The DIFI Conquest of Emerging Markets: Polish and Czech Strategies “Will they call...?”

      By  Paivi Jokela,  Doron Nahmias,  Charles Waldman
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      The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

        Published 31 Jul 2009

        Reference 5602

        Topic Marketing

        Region Global

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        The DIFI Conquest of Emerging Markets: Polish and Czech Strategies “Will they call...?”

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        The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.
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          DIFI in Russia: Learning from Past Experiences? Building an Ambitious Future?

          By  Paivi Jokela,  Doron Nahmias,  Charles Waldman
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          The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

            Published 31 Jul 2009

            Reference 5602

            Topic Strategy

            Region Global

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            DIFI in Russia: Learning from Past Experiences? Building an Ambitious Future?

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            The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.
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              Migrating DIFI into the Intouch Internation Strategic Alliance: Cruising on Smooth Sea or Weathering the Tempest?

              By  Paivi Jokela,  Doron Nahmias,  Charles Waldman
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              The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

                Published 31 Jul 2009

                Reference 5602

                Topic Strategy

                Region Global

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                Migrating DIFI into the Intouch Internation Strategic Alliance: Cruising on Smooth Sea or Weathering the Tempest?

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                The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.
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                  The Tesco.com Experience: Is Success at Hand? (Spanish)

                  By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
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                  The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).

                    Published 19 May 2009

                    Reference 5019

                    Topic Strategy

                    Industry E-Commerce

                    Region Europe

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                    The Tesco.com Experience: Is Success at Hand? (Spanish)

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                    The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).
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                      YOC AG: Integrating the Mobile Phone into the Marketing Mix

                      By  Tawfik Jelassi,  Albrecht Enders,  Charles Waldman,  Mathias Promny
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                      The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.

                        Published 30 May 2008

                        Reference 5464

                        Topic Marketing

                        Industry E-Commerce

                        Region Europe

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                        YOC AG: Integrating the Mobile Phone into the Marketing Mix

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                        The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.
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                          Royal Canin: Marking out a New Territory (Part I) (French)

                          By  Jean-Claude Thoenig,  Charles Waldman
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                          The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.

                            Published 15 Jan 2008

                            Reference 5121

                            Topic Strategy

                            Region Global

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                            Royal Canin: Marking out a New Territory (Part I) (French)

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                            The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.
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                              Royal Canin: Marking out a New Territory (Part II) (French)

                              By  Jean-Claude Thoenig,  Charles Waldman
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                              The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.

                                Published 15 Jan 2008

                                Reference 5121

                                Topic Strategy

                                Region Global

                                View case

                                Royal Canin: Marking out a New Territory (Part II) (French)

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                                The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.
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                                  From A(pples) to Z(oom lenses) - Extending the Boundaries of Multichannel Retailing at Tesco.com

                                  By  Albrecht Enders,  Tawfik Jelassi,  Charles Waldman,  Sebastian Mauch
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                                  The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.

                                    Published 29 Oct 2007

                                    Reference 5465

                                    Topic Strategy

                                    Industry Retail,  Food and Beverages Production

                                    Region Europe

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                                    From A(pples) to Z(oom lenses) - Extending the Boundaries of Multichannel Retailing at Tesco.com

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                                    The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.
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                                      Royal Canin: Marking out a New Territory (Part II)

                                      By  Jean-Claude Thoenig,  Charles Waldman
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                                      The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.

                                        Published 06 Jan 2007

                                        Reference 5121

                                        Topic Strategy

                                        Region Global

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                                        Royal Canin: Marking out a New Territory (Part II)

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                                        The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.
                                          View case