Cette étude de cas décrit tout d’abord les divers outils de repositionnement utilisés par Tesco pour devenir le plus grand détaillant britannique actuel (en termes d’assortiment, de position de prix, de ramification en filiales, de services, de systèmes de fidélisation du client…).
Cette étude de cas décrit tout d’abord les divers outils de repositionnement utilisés par Tesco pour devenir le plus grand détaillant britannique actuel (en termes d’assortiment, de position de prix, de ramification en filiales, de services, de systèmes de fidélisation du client…).
This case focuses on Nordeas move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment.
This case focuses on Nordeas move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment.
The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.
The case describes the extraordinary success of a French regional firm in a world of gigantic multinationals. By transforming pet feeding into a nutrition plus health proposition, Royal Canin creates a new market and an extremely powerful brand.
Surfing on cross of multiple consumer trends, Résonances was launched in 2000 as a life-styled retail chain selling authentic/traditional household items. Early 2002, the six stores are still unprofitable. A new owner-manager takes over and gives himself 18 months to turn the company around and instill more “magics” in the stores.
Surfing on cross of multiple consumer trends, Résonances was launched in 2000 as a life-styled retail chain selling authentic/traditional household items. Early 2002, the six stores are still unprofitable. A new owner-manager takes over and gives himself 18 months to turn the company around and instill more “magics” in the stores.
Surfing on the crest of various consumption trends (health, organic foods, life-styled eating, convenience…), Fresh and Wild launches in the UK a chain of rather focused stores. Should they remain a niche player or try to reach out for the “mass market”? How should they reinforce their management skills and tweak their corporate culture to fulfil their strategic ambitions.
Surfing on the crest of various consumption trends (health, organic foods, life-styled eating, convenience…), Fresh and Wild launches in the UK a chain of rather focused stores. Should they remain a niche player or try to reach out for the “mass market”? How should they reinforce their management skills and tweak their corporate culture to fulfil their strategic ambitions.
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.coms order fulfilment approach, based on in-store picked (rather than dedicated warehouses).
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.coms order fulfilment approach, based on in-store picked (rather than dedicated warehouses).
The case describes the outcomes of the acquisition of Prisunic by Monoprix, with the financial help of Casino, one of France’s largest supermarket companies, which also becomes a significant shareholder of the merged company. This operation should lead Monoprix to the critical mass in terms of cost efficiency.
The case describes the outcomes of the acquisition of Prisunic by Monoprix, with the financial help of Casino, one of France’s largest supermarket companies, which also becomes a significant shareholder of the merged company. This operation should lead Monoprix to the critical mass in terms of cost efficiency.
This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.
This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.
The case first describes the different re-positioning tools which have been used by Tesco to become todays leading British retailer (in terms of assortment, pricing postures, branching, service, customer loyalty schemes,).
The case first describes the different re-positioning tools which have been used by Tesco to become todays leading British retailer (in terms of assortment, pricing postures, branching, service, customer loyalty schemes,).
