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From e-Banking to e-Business at Nordea (Scandinavia), The World's Biggest Clicks-and-Mortar Bank

By Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
Published 02 Jan 2004
Reference 5183
Topic Strategy
Industry Banking
Region Europe
Length 25 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

This case focuses on Nordea’s move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities.

Teaching objectives

The case aims to: - Illustrate a best business practice in multi-channel management. - Show the successful implementation of clicks-and mortar strategy in financial services. - Demonstrate the linkage between business strategy and IT strategy. - Illustrate how companies create value through e-technologies and sustain it over time.

Keywords
  • Electronic banking
  • Electronic business
  • Multi-channel banking
  • Mobile banking
  • Clicks-and-mortar strategy
  • Internet banking
  • Banking
  • Financial services. AR2004
  • AR0304
  • RD0104
About the authors

Tawfik Jelassi

Waldman

Charles Waldman

Albrecht  Enders


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