From e-Banking to e-Business at Nordea (Scandinavia), The World's Biggest Clicks-and-Mortar Bank

This case focuses on Nordea’s move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities.

The case aims to: - Illustrate a best business practice in multi-channel management. - Show the successful implementation of clicks-and mortar strategy in financial services. - Demonstrate the linkage between business strategy and IT strategy. - Illustrate how companies create value through e-technologies and sustain it over time.