Sebastian Mauch

The case charts the past decade of online grocery retailing at and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.

Published 29 Oct 2007

Reference 5465

Topic Strategy

Industry Retail Food and Beverages Production

Region Europe

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