Tawfik Jelassi

The Tesco.com Experience: Is Success at Hand? (Spanish)

By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
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The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).

    Published 19 May 2009

    Reference 5019

    Topic Strategy

    Region Europe

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    The Tesco.com Experience: Is Success at Hand? (Spanish)

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    The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).
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      YOC AG: Integrating the Mobile Phone into the Marketing Mix

      By  Tawfik Jelassi,  Albrecht Enders,  Charles Waldman,  Mathias Promny
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      The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.

        Published 30 May 2008

        Reference 5464

        Topic Marketing

        Industry E-Commerce

        Region Europe

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        YOC AG: Integrating the Mobile Phone into the Marketing Mix

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        The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.
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          From A(pples) to Z(oom lenses) - Extending the Boundaries of Multichannel Retailing at Tesco.com

          By  Albrecht Enders,  Tawfik Jelassi,  Charles Waldman,  Sebastian Mauch
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          The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.

            Published 29 Oct 2007

            Reference 5465

            Topic Strategy

            Industry Retail,  Food and Beverages Production

            Region Europe

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            From A(pples) to Z(oom lenses) - Extending the Boundaries of Multichannel Retailing at Tesco.com

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            The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.
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              From e-Banking to e-Business at Nordea (Scandinavia), The World's Biggest Clicks-and-Mortar Bank

              By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
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              This case focuses on Nordea’s move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment.

                Published 02 Jan 2004

                Reference 5183

                Topic Strategy

                Industry Banking

                Region Europe

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                From e-Banking to e-Business at Nordea (Scandinavia), The World's Biggest Clicks-and-Mortar Bank

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                This case focuses on Nordea’s move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment.
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                  Paybox.net (Germany): A Mobile Payment Service

                  By  Tawfik Jelassi,  Philipp Leutiger
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                  Paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll- out of the m-payment services, the business model and marketing approach used, the technological and organizational challenges that the company faced as well as the sustainability of the paybox competitive position.

                    Published 01 Jan 2003

                    Reference 5054

                    Topic Operations

                    Industry Information Services

                    Region Europe

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                    Paybox.net (Germany): A Mobile Payment Service

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                    Paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll- out of the m-payment services, the business model and marketing approach used, the technological and organizational challenges that the company faced as well as the sustainability of the paybox competitive position.
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                      Ducati vs Harley Davidson

                      By  Stephanie Leenen,  Tawfik Jelassi
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                      The case compares the e-business/e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT/the Internet plays in R&D and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

                        Published 01 Jan 2003

                        Reference 5109

                        Topic Strategy

                        Region Global

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                        Ducati vs Harley Davidson

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                        The case compares the e-business/e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT/the Internet plays in R&D and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.
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                          Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (Spanish)

                          By  Tawfik Jelassi,  Stephanie Leenen
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                          This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes!

                            Published 01 Dec 2002

                            Reference 4917

                            Topic Strategy

                            Region Europe

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                            Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (Spanish)

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                            This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes!
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                              The Tesco.com Experience: Is Success at Hand?

                              By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
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                              The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).

                                Published 16 May 2002

                                Reference 5019

                                Topic Strategy

                                Industry E-Commerce

                                Region Europe

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                                The Tesco.com Experience: Is Success at Hand?

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                                The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).
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                                  Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (French)

                                  By  Tawfik Jelassi,  Stephanie Leenen
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                                  The case compares the e-business and e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT and the Internet plays in research, development and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

                                    Published 09 Jan 2002

                                    Reference 4917

                                    Topic Strategy

                                    Region Global

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                                    Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (French)

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                                    The case compares the e-business and e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT and the Internet plays in research, development and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.
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                                      12Snap (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing

                                      By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
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                                      This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.

                                        Published 01 Jan 2002

                                        Reference 5068

                                        Topic Marketing

                                        Industry E-Commerce,  Marketing and Advertising

                                        Region Europe

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                                        12Snap (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing

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                                        This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.
                                          View case