Stephanie Leenen

The MöllerGroup: A Family Tradition of Entrepreneurship

By  Ludo Van der Heyden,  Sabine Rau,  Stephanie Leenen,  Brian Henry
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The case charts the history of MöllerGroup, a longstanding family business in Germany, which designs, manufactures and markets components for the global automotive industry and construction parts for industrial applications. It makes functional parts for mechanical engineering, automotive technology and other sectors.

    Published 22 Jul 2016

    Reference 5645

    Topic Family Business

    Industry Plastics,  Mechanical or Industrial Engineering,  Construction

    Region Europe

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    The MöllerGroup: A Family Tradition of Entrepreneurship

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    The case charts the history of MöllerGroup, a longstanding family business in Germany, which designs, manufactures and markets components for the global automotive industry and construction parts for industrial applications. It makes functional parts for mechanical engineering, automotive technology and other sectors.
      View case

      Ducati vs Harley Davidson

      By  Stephanie Leenen,  Tawfik Jelassi
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      The case compares the e-business/e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT/the Internet plays in R&D and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

        Published 01 Jan 2003

        Reference 5109

        Topic Strategy

        Region Global

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        Ducati vs Harley Davidson

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        The case compares the e-business/e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT/the Internet plays in R&D and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.
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          Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (Spanish)

          By  Tawfik Jelassi,  Stephanie Leenen
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          This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes!

            Published 01 Dec 2002

            Reference 4917

            Topic Strategy

            Region Europe

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            Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (Spanish)

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            This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes!
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              Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (French)

              By  Tawfik Jelassi,  Stephanie Leenen
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              The case compares the e-business and e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT and the Internet plays in research, development and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

                Published 09 Jan 2002

                Reference 4917

                Topic Strategy

                Region Global

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                Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (French)

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                The case compares the e-business and e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT and the Internet plays in research, development and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.
                  View case

                  Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet

                  By  Tawfik Jelassi,  Stephanie Leenen
                  Add to cart
                  This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes!

                    Published 01 Nov 2000

                    Reference 4917

                    Topic Strategy

                    Region Europe

                    View case

                    Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet

                    Add to cart
                    This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes!
                      View case