Ludo-Van der Heyden-13401_10.jpg

Ludo Van der Heyden

Emeritus Professor of Technology and Operations Management

The case unpacks the growth story of PeopleCert, the first “unicorn” of Greek origin. Focusing on the strategic dilemmas faced at different stages of its development and on its unceasing pursuit of breakthrough technology to address customers’ needs, the narrative reveals how the company managed to disrupt the centuries-old space testing and certification process.

Published 05 Aug 2025

Reference 6821

Topic Entrepreneurship

Industry Professional Training & Coaching Education Management

Region Europe

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This case, described as the last big merger in the global beer industry, involves a valuation of the merged company using a basic discounted cash flow (DCF) methodology. Students are asked to calculate and compare the value of the merged entity with the standalone valuations of the respective companies to see if there is indeed value in merging.

Published 11 Mar 2024

Reference 6704

Topic Economics & Finance

Industry Consumer Goods Food and Beverages Production

Region Global

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Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.*

Published 22 Apr 2022

Reference 6715

Topic Leadership & Organisations

Industry Food and Beverages Production

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Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.*

Published 22 Apr 2022

Reference 6715

Topic Leadership & Organisations

Industry Food and Beverages Production

Region Europe

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Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new ESG-based legal status.

Published 24 Jan 2022

Reference 6712

Topic Leadership & Organisations

Industry Food and Beverages Production

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Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his
leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to
become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new
ESG-based legal status. As the COVID-19 pandemic progressed, Danone’s sales suffered

Published 24 Jan 2022

Reference 6712

Topic Leadership & Organisations

Industry Food and Beverages Production

Region Europe

View

Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his
leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to
become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new
ESG-based legal status. As the COVID-19 pandemic progressed, Danone’s sales suffered

Published 24 Jan 2022

Reference 6712

Topic Leadership & Organisations

Industry Food and Beverages Production

Region Europe

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The case series presents the governance and leadership challenges and opportunities the Royal Dutch Rowing Federation (Koninklijke Nederlandse Roei Bond, or KNRB for short), which is a not-for-profit top sports federation.

Published 08 Sep 2021

Reference 6441

Topic Leadership & Organisations

Industry Sports

Region Global

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The case series presents the governance and leadership challenges and opportunities the Royal Dutch Rowing Federation (Koninklijke Nederlandse Roei Bond, or KNRB for short). The KNRB is a not-for-profit top sports federation.

Published 09 Aug 2021

Reference 6441

Topic Leadership & Organisations

Industry Sports

Region Global

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The case describes the context faced by the Supervisory Board of Deutsche Boerse (DB), the German Stock Exchange, following its hostile bid to acquire the London Stock Exchange (LSE), notably the events that led to a confrontation with UK hedge funds (TCI, Atticus) seeking to derail DB’s plans.

Published 24 Jan 2020

Reference 6568

Topic Strategy

Industry Financial Services

Region Europe

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Fair Process Leadership, Business Model, Communication