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Ducati vs Harley Davidson

By Stephanie Leenen,  Tawfik Jelassi
Published 01 Jan 2003
Reference 5109
Topic Strategy
Region Global
Length 24 page(s)
Inspection copy
6.00
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Summary

The case compares the e-business/e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT/the Internet plays in R&D and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

Teaching objectives

Analyze the strategic and competitive impact of the Internet Illustrate the enabling role that information technology plays in business transformation Demonstrate process innovation and value networks management Discuss the impact of e-technologies on rethinking a company?s core competency, market positioning, value proposition, and business model

Keywords
  • AR2003
  • AR0203
  • RD0703
  • E-BUSINESS STRATEGY
  • E-COMMERCE STRATEGY
  • BUSINESS TRANSFORMATION
  • PROCESS INNOVATION
  • VALUE NETWORKS
  • INTERNET TECHNOLOGY
  • INFORMATION TECHNOLOGY
  • IT
  • MOTORCYCLE MANUFACTURING
About the authors

Stephanie  Leenen

Tawfik Jelassi


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