Albrecht Enders

The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).

Published 19 May 2009

Reference 5019

Topic Strategy

Region Europe

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The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.

Published 30 May 2008

Reference 5464

Topic Marketing

Industry E-Commerce

Region Europe

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The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.

Published 29 Oct 2007

Reference 5465

Topic Strategy

Industry Retail Food and Beverages Production

Region Europe

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This case focuses on Nordea’s move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment.

Published 02 Jan 2004

Reference 5183

Topic Strategy

Industry Banking

Region Europe

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The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com’s order fulfilment approach, based on in-store picked (rather than dedicated warehouses).

Published 16 May 2002

Reference 5019

Topic Strategy

Industry E-Commerce

Region Europe

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This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.

Published 01 Jan 2002

Reference 5068

Topic Marketing

Industry E-Commerce Marketing and Advertising

Region Europe

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