Mathias Promny

The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to: Understand YOC’s evolution into a complete mobile service provider; Understand the company’s service portfolio and its underlying technologies; and Discuss YOC’s competitive environment and its strategic positioning.

Published 30 May 2008

Reference 5464

Topic Marketing

Industry E-Commerce

Region Europe

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