This case focuses on Nordeas move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e-signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities.
The case aims to:
- Illustrate a best business practice in multi-channel management.
- Show the successful implementation of clicks-and mortar strategy in financial services.
- Demonstrate the linkage between business strategy and IT strategy.
- Illustrate how companies create value through e-technologies and sustain it over time.
- Electronic banking
- Electronic business
- Multi-channel banking
- Mobile banking
- Clicks-and-mortar strategy
- Internet banking
- Banking
- Financial services. AR2004
- AR0304
- RD0104
