Paybox.net, founded in 1999, is a frontrunner in providing mobile payment services in Germany and other European countries. The case discusses the development and roll- out of the m-payment services, the business model and marketing approach used, the technological and organizational challenges that the company faced as well as the sustainability of the paybox competitive position.
To analyze the disruptive innovation dimension of mobile payment services compared to existing online and offline payment modes To demonstrate how an entrepreneurial firm adapts to a competitive business environment, with a slow market uptake, risk-averse investors and a fast changing technology To understand the development, marketing and pricing of mobile payment services as an example of digital, network-based goods
- Market strategy
- Internet culture
- Strategy development. AR2003