Competing through EDI at Papeteries Brun Passot: Making Paper Passe

Published 01 Jan 1993
Reference 4221
Topic Operations
Region Europe
Length 22 page(s)
Language English
Prizes & Awards

Winner 1992 EFMD European Case Writing Competition, Technology Management


This case study illustrates how Brun Passot, a small French company specializing in the distribution of office supplies, developed a set of telepurchasing applications to differentiate customer service, shorten lead-time and reduce management costs. It discusses the adoption and diffusion of electronic data interchange (EDI) and the company plan to leverage this technology in the evolving single European Market.

Teaching objectives

Illustrating how information technology influences business strategy formulation Demonstrating how EDI capabilities help a small company change the competitive balance within an industry Discussing IT potential as a competitive weapon in the evolving single European Market.