Jill Klein

After the death of an INSEAD MBA participant in a drink driving accident, students and administrators were determined to find a way to change MBA attitudes towards drinking and driving and promote safer behaviors. Supported by Diageo’s corporate citizenship arm, INSEAD MBAs must devise a local solution to a global problem.

Published 01 Jan 2004

Reference 5177

Topic Marketing

Region Europe

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The objective of this teaching case is to place students in the complex moral and legal environment of AIDS in South Africa. During the 1990s, South Africa, along with many other developing countries, agreed to accept World Trade Organization disciplines with respect to trade in intellectual property – the so-called TRIPS agreement.

Published 10 Jan 2003

Reference 5127

Topic Responsibility

Region Global

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The case examines a decision concerning whether or not to close a municipal landfill. Economic, ethical and environmental issues are relevant to the decision. The case includes a spreadsheet for students to use to calculate a break-even analysis.

Published 06 Dec 2002

Reference 4897

Topic Economics & Finance

Industry Environmental Services

Region North America

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The case examines Adidas’ program to improve overseas labor practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organizational behavior, and microeconomics.

Published 16 May 2002

Reference 4952

Topic Marketing

Region Global

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Accellion sought to position itself as a service provider in the Distributed File Storage, Management and Delivery market space. Its major targeted customers are Global2000 entreprises and Internet-based providers of premium content who need to supply their organizations and clients with reliable and fast access to their Internet-linked servers.

Published 15 Apr 2002

Reference 4987

Topic Marketing

Region Asia

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This case documents how SpaceDisk started out as a provider of free Web-based storage space. When the potential for such subscription and advertising revenues began to look less attractive, and SpaceDisk saw an opportunity in launching a DAP, the company moved rapidly to develop its new service and roll out its infrastructure.

Published 01 Aug 2001

Reference 4964

Topic Marketing

Region Global

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Students take the role of managers for a firm that is experiencing a product disaster (the coffee makers they produce are starting kitchen fires). Students have 90 minutes to prepare a statement for a press conference, and then present their statement to the press (other students who are selected to play the role of the journalists).

Published 01 Sep 2000

Reference 4895

Topic Marketing

Region Europe

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After the death of an INSEAD MBA participant in a drink driving accident, students and administrators were determined to find a way to change MBA attitudes towards drinking and driving and promote safer behaviors. Supported by Diageo’s corporate citizenship arm, INSEAD MBAs must devise a local solution to a global problem.

Published 01 Jan 2004

Reference 5177

Topic Marketing

Region Europe

View case