Jill Klein

DIAGEO and INSEAD: Marketing Safe Driving to MBAs

By  Jill Klein
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After the death of an INSEAD MBA participant in a drink driving accident, students and administrators were determined to find a way to change MBA attitudes towards drinking and driving and promote safer behaviors. Supported by Diageo’s corporate citizenship arm, INSEAD MBAs must devise a local solution to a global problem.

    Published 01 Jan 2004

    Reference 5177

    Topic Marketing

    Region Europe

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    DIAGEO and INSEAD: Marketing Safe Driving to MBAs

    Add to cart extra
    After the death of an INSEAD MBA participant in a drink driving accident, students and administrators were determined to find a way to change MBA attitudes towards drinking and driving and promote safer behaviors. Supported by Diageo’s corporate citizenship arm, INSEAD MBAs must devise a local solution to a global problem.
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      Oxfam and the Campaign to Bring Affordable HIV Treatment to South Africa

      By  Jill Klein,  Ethan Kapstein
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      The objective of this teaching case is to place students in the complex moral and legal environment of AIDS in South Africa. During the 1990s, South Africa, along with many other developing countries, agreed to accept World Trade Organization disciplines with respect to trade in intellectual property – the so-called TRIPS agreement.

        Published 10 Jan 2003

        Reference 5127

        Topic Responsibility

        Industry Pharmaceuticals,  Medical Practice

        Region Global

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        Oxfam and the Campaign to Bring Affordable HIV Treatment to South Africa

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        The objective of this teaching case is to place students in the complex moral and legal environment of AIDS in South Africa. During the 1990s, South Africa, along with many other developing countries, agreed to accept World Trade Organization disciplines with respect to trade in intellectual property – the so-called TRIPS agreement.
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          The Ivy Landfill

          By  Andrew John,  Jill Klein
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          The case examines a decision concerning whether or not to close a municipal landfill. Economic, ethical and environmental issues are relevant to the decision. The case includes a spreadsheet for students to use to calculate a break-even analysis.

            Published 06 Dec 2002

            Reference 4897

            Topic Economics & Finance

            Industry Environmental Services

            Region North America

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            The Ivy Landfill

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            The case examines a decision concerning whether or not to close a municipal landfill. Economic, ethical and environmental issues are relevant to the decision. The case includes a spreadsheet for students to use to calculate a break-even analysis.
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              Adidas' Human Rights Policy and Euro 2000

              By  Jill Klein,  Robert Crawford
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              The case examines Adidas’ program to improve overseas labor practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organizational behavior, and microeconomics.

                Published 16 May 2002

                Reference 4952

                Topic Marketing

                Region Global

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                Adidas' Human Rights Policy and Euro 2000

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                The case examines Adidas’ program to improve overseas labor practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organizational behavior, and microeconomics.
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                  The Accellion Service Guarantee

                  By  Jill Klein,  Jochen Wirtz
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                  Accellion sought to position itself as a service provider in the Distributed File Storage, Management and Delivery market space. Its major targeted customers are Global2000 entreprises and Internet-based providers of premium content who need to supply their organizations and clients with reliable and fast access to their Internet-linked servers.

                    Published 15 Apr 2002

                    Reference 4987

                    Topic Marketing

                    Region Asia

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                    The Accellion Service Guarantee

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                    Accellion sought to position itself as a service provider in the Distributed File Storage, Management and Delivery market space. Its major targeted customers are Global2000 entreprises and Internet-based providers of premium content who need to supply their organizations and clients with reliable and fast access to their Internet-linked servers.
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                      SpaceDisk, Inc: Marketing a Global Distributed Application Platform on the Internet

                      By  Jill Klein,  Jochen Wirtz
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                      This case documents how SpaceDisk started out as a provider of free Web-based storage space. When the potential for such subscription and advertising revenues began to look less attractive, and SpaceDisk saw an opportunity in launching a DAP, the company moved rapidly to develop its new service and roll out its infrastructure.

                        Published 01 Aug 2001

                        Reference 4964

                        Topic Marketing

                        Region Global

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                        SpaceDisk, Inc: Marketing a Global Distributed Application Platform on the Internet

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                        This case documents how SpaceDisk started out as a provider of free Web-based storage space. When the potential for such subscription and advertising revenues began to look less attractive, and SpaceDisk saw an opportunity in launching a DAP, the company moved rapidly to develop its new service and roll out its infrastructure.
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                          The Krem Spacemaker Coffeemaker

                          By  Jill Klein
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                          Students take the role of managers for a firm that is experiencing a product disaster (the coffee makers they produce are starting kitchen fires). Students have 90 minutes to prepare a statement for a press conference, and then present their statement to the press (other students who are selected to play the role of the journalists).

                            Published 01 Sep 2000

                            Reference 4895

                            Topic Marketing

                            Region Europe

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                            The Krem Spacemaker Coffeemaker

                            Add to cart
                            Students take the role of managers for a firm that is experiencing a product disaster (the coffee makers they produce are starting kitchen fires). Students have 90 minutes to prepare a statement for a press conference, and then present their statement to the press (other students who are selected to play the role of the journalists).
                              View case

                              DIAGEO and INSEAD: Marketing Safe Driving to MBAs

                              By  Jill Klein
                              Add to cart extra
                              After the death of an INSEAD MBA participant in a drink driving accident, students and administrators were determined to find a way to change MBA attitudes towards drinking and driving and promote safer behaviors. Supported by Diageo’s corporate citizenship arm, INSEAD MBAs must devise a local solution to a global problem.

                                Published 01 Jan 2004

                                Reference 5177

                                Topic Marketing

                                Region Europe

                                View case

                                DIAGEO and INSEAD: Marketing Safe Driving to MBAs

                                Add to cart extra
                                After the death of an INSEAD MBA participant in a drink driving accident, students and administrators were determined to find a way to change MBA attitudes towards drinking and driving and promote safer behaviors. Supported by Diageo’s corporate citizenship arm, INSEAD MBAs must devise a local solution to a global problem.
                                  View case