Summary
Students take the role of managers for a firm that is experiencing a product disaster (the coffee makers they produce are starting kitchen fires). Students have 90 minutes to prepare a statement for a press conference, and then present their statement to the press (other students who are selected to play the role of the journalists).
Teaching objectives
To give students experience at dealing with a crisis situation and the press. While students may be tempted to blame other parties for the crisis, they learn that accepting responsibility is usually the optimal route to successfully addressing the crisis.
Keywords
- Crisis management
- Product failure
- Public relations
- Marketing communications
