CitiusNet: The Emergence of a Global Electronic Market

Published 06 Jan 1996
Reference 4552
Topic Operations
Region Europe
Length 32 page(s)
Language English
Prizes & Awards

Winner of the Case Centre Awards and Competitions 1999 in the Category 'Production and Operations Management'


This case focuses on the emergence of electronic commerce and its business and organizational impact on trading partners. It presents CitiusNet, the first European business-to-business electronic platform offering multi-sectorial, on-line access to products and services. The case describes the technological components and functional capabilities of CitiusNet, emphasising how the platform supports both the commercial aspects and financial flows of a business transaction. The competitive dimension of this new locus of value creation is also highlighted.

Teaching objectives

The case aims: To demonstrate how to leverage IT to successfully launch a new venture and compete in the emerging market space (as opposed to the marketplace) To illustrate how companies can use IT to reengineer business processes and relationships, and transform their business scope/business network transcending traditional organizational and industry boundaries To discuss the global opportunities of electronic commerce and the business implications of this new locus of value creation

  • Information Technology
  • Electronic Commerce
  • Electronic Markets
  • Interorganizational Information Systems
  • Electronic Data Interchange
  • Electronic Integration