CitiusNet: The Emergence of a Global Electronic Market

This case focuses on the emergence of electronic commerce and its business and organizational impact on trading partners. It presents CitiusNet, the first European business-to-business electronic platform offering multi-sectorial, on-line access to products and services. The case describes the technological components and functional capabilities of CitiusNet, emphasising how the platform supports both the commercial aspects and financial flows of a business transaction. The competitive dimension of this new locus of value creation is also highlighted.

The case aims: To demonstrate how to leverage IT to successfully launch a new venture and compete in the emerging market space (as opposed to the marketplace) To illustrate how companies can use IT to reengineer business processes and relationships, and transform their business scope/business network transcending traditional organizational and industry boundaries To discuss the global opportunities of electronic commerce and the business implications of this new locus of value creation