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36 cases found.

ObEN PAI: Building a World of Personal AI Avatars

By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

    Published 19 Mar 2020

    Reference 6562

    Topic Strategy

    Region North America

    Industry Computer Software

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    ObEN PAI: Building a World of Personal AI Avatars

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    The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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      Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

      By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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      Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.

        Published 02 May 2019

        Reference 6486

        Topic Strategy

        Region Asia

        Industry Computer Games,  Computer Software,  Entertainment

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        Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

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        Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.
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          Preferred Networks: A Deep Learning Startup Powers the Internet of Things

          By  Pavel Kireyev,  Theodoros Evgeniou,  Nancy J. Brandwein
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          Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).

            Published 30 Sep 2019

            Reference 6477

            Topic Strategy

            Region Asia

            Industry Computer Software

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            Preferred Networks: A Deep Learning Startup Powers the Internet of Things

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            Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).
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              R3: Putting the 'Fin' Back to FinTech

              By  Hong Zhang,  Massimo Massa,  Anne Yang,  Xuexin Gao
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              The case focuses on blockchain (and distributed ledger technology or DLT) – a ‘hot’ area of fintech – and on R3 as a fintech consortium that includes some of the world’s largest banks, financial institutions and regulators. R3 started out as a family office in 2014 and evolved into a fintech company focused on the application of distributed ledger technology (DLT).

                Published 23 Jan 2019

                Reference 6451

                Topic Economics & Finance

                Region Asia

                Industry Computer Software,  Financial Services,  Banking

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                R3: Putting the 'Fin' Back to FinTech

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                The case focuses on blockchain (and distributed ledger technology or DLT) – a ‘hot’ area of fintech – and on R3 as a fintech consortium that includes some of the world’s largest banks, financial institutions and regulators. R3 started out as a family office in 2014 and evolved into a fintech company focused on the application of distributed ledger technology (DLT).
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                  The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

                  By  Pierre Chandon,  Shilaan Alzahawi
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                  Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

                    Published 31 Aug 2018

                    Reference 6424

                    Topic Marketing

                    Region North America

                    Industry Computer Software,  Health, Wellness and Fitness

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                    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

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                    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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                      Scortex: Bringing a Machine Learning-based Industrial Solution to Market

                      By  James Costantini,  Dawn Jarisch
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                      Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised.

                        Published 13 Feb 2019

                        Reference 6337

                        Topic Strategy

                        Region Europe

                        Industry Computer Software,  Industrial Automation,  Computer Hardware

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                        Scortex: Bringing a Machine Learning-based Industrial Solution to Market

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                        Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised.
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                          Studio Cloud Tech

                          By  Leonard M. Lodish,  V. (Paddy) Padmanabhan,  Lisa Cain
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                          Promoted to manager of the Studio Cloud Tech government vertical commercial sales force in EMEA (covering North-Central Europe, Eastern-Southern Europe, Germany, France, Britain, Africa, Arab Nations and the Middle East), Sam Hanover is moving to London from his position as product manager at the cloud products division in Seattle.

                            Published 26 Jun 2017

                            Reference 6279

                            Topic Marketing

                            Region Global

                            Industry Computer Software

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                            Studio Cloud Tech

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                            Promoted to manager of the Studio Cloud Tech government vertical commercial sales force in EMEA (covering North-Central Europe, Eastern-Southern Europe, Germany, France, Britain, Africa, Arab Nations and the Middle East), Sam Hanover is moving to London from his position as product manager at the cloud products division in Seattle.
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                              Hewlett-Packard Boardroom Simulation: A Governance Drama - Participant's Guide

                              By  Randel Carlock,  Elin Williams
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                              This governance simulation is a role-play between a powerful, charismatic chair-CEO and an equally powerful and demanding board of directors. The aim is to achieve the respective characters' goals and find the best possible and most workable outcome for all the stakeholders involved given the circumstances.

                                Published 29 Jun 2015

                                Reference 6113

                                Topic Entrepreneurship

                                Region North America

                                Industry Computer Software,  Computer Hardware

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                                Hewlett-Packard Boardroom Simulation: A Governance Drama - Participant's Guide

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                                This governance simulation is a role-play between a powerful, charismatic chair-CEO and an equally powerful and demanding board of directors. The aim is to achieve the respective characters' goals and find the best possible and most workable outcome for all the stakeholders involved given the circumstances.
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                                  Salesforce.com: Creating a Blue Ocean in the B2B Space

                                  By  W. Chan Kim,  Renee Mauborgne,  Mi Ji,  Jee Eun Lee
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                                  The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

                                    Published 28 Jan 2013

                                    Reference 5911

                                    Topic Strategy

                                    Region Global

                                    Industry Computer Software

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                                    Salesforce.com: Creating a Blue Ocean in the B2B Space

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                                    The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
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                                      Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

                                      By  Mi Ji,  W. Chan Kim,  Jee Eun Lee,  Renee Mauborgne
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                                      The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

                                        Published 26 Jun 2018

                                        Reference 5911

                                        Topic Strategy

                                        Region Global

                                        Industry Computer Software

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                                        Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

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                                        The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
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                                          Quick Growth at QlikTech

                                          By  Jean-Claude Larreche,  Dawn Jarisch
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                                          QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

                                            Published 28 Apr 2014

                                            Reference 5810

                                            Topic Marketing

                                            Region Global

                                            Industry Computer Software

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                                            Quick Growth at QlikTech

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                                            QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?
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                                              Note on the CRM Industry 2004

                                              By  David Weinstein,  Arieh Lazar
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                                              In 2004, the CRM software industry is going through significant transition. Industry mergers and acquisitions are narrowing the market segments where smaller software developers and service providers may operate profitably.

                                                Published 20 Apr 2011

                                                Reference 5794

                                                Topic Marketing

                                                Region Global

                                                Industry Computer Software

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                                                Note on the CRM Industry 2004

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                                                In 2004, the CRM software industry is going through significant transition. Industry mergers and acquisitions are narrowing the market segments where smaller software developers and service providers may operate profitably.
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