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Scortex: Bringing a Machine Learning-based Industrial Solution to Market

By James Costantini,  Dawn Jarisch
Published 13 Feb 2019
Reference 6337
Topic Strategy
Industry Computer Software,  Industrial Automation,  Computer Hardware
Region Europe
Length 16 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised. While the market is potentially huge, he is aware that IBM – with which he has collaborated in the past – has just launched a direct competitive offering.

Teaching objectives

. Assess how Scortex could position its offering and best approach the market, while developing sources of competitive advantage
. Decide how best to deploy the €1.8 million C-round financing that Scortex has raised

Keywords
  • Machine Learning
  • Artificial intelligence
  • Start-up
  • Entrepreneurship
  • deep learning
  • cloud computing
  • Automation
  • industrial applications
  • hardware
  • Machine Vision
  • Algorithm
  • Strategy
  • B2B
  • quality control
  • Q21819
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About the authors
Costantini

James Costantini

Senior Affiliate Professor of Strategy
Jarisch

Dawn Jarisch


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