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Scortex: Bringing a Machine Learning-based Industrial Solution to Market

Published 13 Feb 2019
Reference 6337
Topic Strategy
Region Europe
Summary

Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised. While the market is potentially huge, he is aware that IBM – with which he has collaborated in the past – has just launched a direct competitive offering.

Teaching objectives

. Assess how Scortex could position its offering and best approach the market, while developing sources of competitive advantage
. Decide how best to deploy the €1.8 million C-round financing that Scortex has raised

Keywords
  • Machine Learning
  • Artificial intelligence
  • Start-up
  • Entrepreneurship
  • deep learning
  • cloud computing
  • Automation
  • industrial applications
  • hardware
  • Machine Vision
  • Algorithm
  • Strategy
  • B2B
  • quality control
  • Q21819
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