Pavel Kireyev

Assistant Professor of Marketing
The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

Published 19 Mar 2020

Reference 6562

Topic Strategy

Industry Computer Software

Region North America

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Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).

Published 30 Sep 2019

Reference 6477

Topic Strategy

Industry Computer Software

Region Asia

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Marketing Technology