Pavel Kireyev

Assistant Professor of Marketing
As nonfungible tokens (NFTs) entered the arena in 2021, Sorare emerged as one of the leaders in the space, offering blockchain-based football (soccer) player cards for participants to trade and use in fantasy sports games.

Published 20 Jun 2022

Reference 6750

Topic Entrepreneurship

Industry Computer Software

Region Europe

View case
The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

Published 19 Mar 2020

Reference 6562

Topic Strategy

Industry Computer Software

Region North America

View case
Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).

Published 30 Sep 2019

Reference 6477

Topic Strategy

Industry Computer Software

Region Asia

View case
Marketing Technology, Digital Platforms, Marketplaces, Behavioural Data