Peter Zemsky

Professor of Strategy
Email peter.zemsky@insead.edu
In 2017, Chen Amit and Oren Zeev, co-founders of Tipalti, an end-to-end payment processing start-up, are about to close its Series C investment round when they receive a warning about one of the new investors slated to fund over half the round.

Published 06 Apr 2020

Reference 6570

Topic Entrepreneurship

Industry Financial Services

Region North America

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In 2017, Chen Amit and Oren Zeev, co-founders of Tipalti, an end-to-end payment processing start-up, are about to close its Series C investment round when they receive a warning about one of the new investors slated to fund over half the round.

Published 06 Apr 2020

Reference 6570

Topic Entrepreneurship

Industry Financial Services

Region North America

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The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

Published 19 Mar 2020

Reference 6562

Topic Strategy

Industry Computer Software

Region North America

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The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

Published 13 Feb 2019

Reference 6455

Topic Strategy

Industry Consumer Goods Mechanical or Industrial Engineering

Region Global

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This case considers the use of social media and other electronic communication tools by the terrorist group ISIS to spread its message and recruit new members. It includes background information on social media platforms and their use by organizations as marketing tools.

Published 24 Jul 2017

Reference 6302

Topic Marketing

Industry Broadcast Media

Region Middle-East

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The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Published 27 Jan 2017

Reference 6104

Topic Strategy

Region Global

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The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Published 14 Oct 2016

Reference 6104

Topic Strategy

Region Global

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BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

Published 25 Jan 2016

Reference 6104

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Global

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The case describes the economic and social transformation of the UAE over the last 60 years from a quiet backwater on the desert Gulf Peninsula into a fast-growing modern economy and one of the world’s largest melting pots of nationalities and cultures.

Published 19 Dec 2014

Reference 6103

Topic Economics & Finance

Industry Government Relations

Region Middle-East

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Faced with increasing parallel imports, Pfizer in Europe decides to change its drug distribution strategy. It introduces a 'Direct to Pharmacy' scheme whereby distributors become mere logistics companies. Pfizer also introduces 'dual pricing' to force wholesalers to sell the drugs in the targeted country.

Published 23 Feb 2011

Reference 5679

Topic Strategy

Industry Pharmaceuticals

Region Europe

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The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

Published 13 Feb 2019

Reference 6455

Topic Strategy

Industry Consumer Goods Mechanical or Industrial Engineering

Region Global

View case
BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

Published 25 Jan 2016

Reference 6104

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Global

View case
Value-Based Strategy