James Costantini

Affiliate Professor of Strategy
Email james.costantini@insead.edu
HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.

Published 02 May 2019

Reference 6487

Topic Strategy

Industry Consumer Services Consumer Electronics

Region Europe

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Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised.

Published 13 Feb 2019

Reference 6337

Topic Strategy

Industry Computer Software Industrial Automation Computer Hardware

Region Europe

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PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.

Published 28 May 2018

Reference 6391

Topic Strategy

Industry Food and Beverages Production

Region Europe

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Bird Office is a start-up, launched in Paris, with a digital platform for rental of temporary office space and meeting rooms. The case traces Bird Office from its entrepreneurial beginnings to a fully-fledged business with innovative initiatives designed to achieve competitive advantage as the number of local and international competitors and other players soars.

Published 30 Oct 2017

Reference 6338

Topic Strategy

Industry Human Resources

Region Europe

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Monkey Tie, an entrepreneurial firm based in Paris, focuses on innovative digital HR solutions related to ‘affinity matching’ of people to positions. It represents a major change in the approach to recruitment, using online tools to find a ‘fit’ between the job requirements and the skills and personality of the candidate.

Published 26 Jun 2017

Reference 6305

Topic Strategy

Industry Human Resources

Region Europe

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Panasonic has established an innovative high-tech agricultural facility in Singapore to grow salads – not a farm but a factory. The case traces the key elements of this initiative, including the value proposition to customers, business model, and the broader corporate context.

Published 28 Nov 2016

Reference 6247

Topic Strategy

Industry Food and Beverages Production

Region Asia

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The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.

Published 26 Aug 2016

Reference 6242

Topic Strategy

Industry Information Technology and Services

Region Global

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Axiom, an innovative player providing legal services to corporates, develops service lines to provide lawyers on secondment to clients and managed services to outsource part of its clients' legal activities. Axiom's growth is placed in the broader context of changing client needs and competition in the corporate legal market.

Published 16 Dec 2015

Reference 6077

Topic Strategy

Industry Legal Services

Region Global

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Vizio has grown in the U.S. flat-screen television market with a focused low-cost strategy. The roles of Vizio and its partners along the value chain are described to understand the sources of its competitive advantage. Vizio’s fast growth in a dynamic industry raises the question of what its strategic priorities should be going forward.

Published 19 Dec 2014

Reference 6076

Topic Strategy

Industry Broadcast Media

Region North America

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The focus of the case is on Enterprise, a firm operating within part of the UK facilities management industry. Set in 2012, the focus is on how Enterprise should respond to changes in market conditions, including the ongoing effects of the 2008 financial crisis, and competitor strategies.

Published 19 Dec 2014

Reference 6065

Topic Strategy

Industry Facilities Services

Region Europe

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Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised.

Published 13 Feb 2019

Reference 6337

Topic Strategy

Industry Computer Software Industrial Automation Computer Hardware

Region Europe

View case
PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.

Published 28 May 2018

Reference 6391

Topic Strategy

Industry Food and Beverages Production

Region Europe

View case
Monkey Tie, an entrepreneurial firm based in Paris, focuses on innovative digital HR solutions related to ‘affinity matching’ of people to positions. It represents a major change in the approach to recruitment, using online tools to find a ‘fit’ between the job requirements and the skills and personality of the candidate.

Published 26 Jun 2017

Reference 6305

Topic Strategy

Industry Human Resources

Region Europe

View case
Strategy