Nestor: Simplifying Lunchtime Meal Delivery in Paris

Nestor is a foodtech startup that takes a novel approach – radical menu simplification – to enable streamlined operations. Its approach is placed in the context of a rapidly developing food-delivery sector in Paris, France, comprising local start-ups as well as international players/platform providers.

To understand the start-up’s business model with a particular focus on the interlinkages and alignment of the customer value proposition with activity system operations, and how sources of competitive advantage are developed over time. To consider a broader context of industry development, where diverse business models include disruptive entrants and wide-reaching platforms, and where the competitive landscape is rapidly evolving.