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QuiToque: Meal Kits to Make a Meal

Published 29 Jun 2021
Reference 6576
Topic Strategy
Region Europe
Summary

QuiToque is a foodtech start-up that delivers baskets filled with meal ingredients, aiming to serve and develop a growing market segment. QuiToque’s approach is placed in the broader context of rapidly evolving food preparation and meal delivery sectors in France, which comprise start-ups pursuing alternative approaches that may disrupt established players.

Teaching objectives

To present a business model for a start-up with a particular focus on identifying and understanding the customers to be served and the value proposition to offer, and how sources of competitive advantage evolve over time. To consider the broader industry context where diverse business models include disruptive entrants and wide-reaching platforms, and where the competitive landscape is rapidly evolving.

Keywords
  • Foodtech
  • Food baskets
  • Startup
  • Marketing
  • Digital
  • Strategy
  • Entry
  • Disruption
  • Business model
  • Simplification
  • Delivery
  • Q22021