Bird Office: Developing a Competitive Advantage

Published 30 Oct 2017
Reference 6338
Topic Strategy
Industry Human Resources
Region Europe
Summary

Bird Office is a start-up, launched in Paris, with a digital platform for rental of temporary office space and meeting rooms. The case traces Bird Office from its entrepreneurial beginnings to a fully-fledged business with innovative initiatives designed to achieve competitive advantage as the number of local and international competitors and other players soars.

Teaching objectives

The case focuses on the challenge of achieving competitive advantage in a start-up context as the business develops. A key strategic issue relates to choice of scale and/or scope expansion, and the implications for adapting the business model, as well as how this addresses diverse types of competitors and potential competitors.

Keywords
  • Start-up
  • Platform
  • Competitive advantage
  • Strategy
  • Entry
  • Competition
  • Scale
  • Scope
  • Entrepreneurship
  • Innovation
  • Digital
  • Paris, France
  • Q11718