Juan Ma

Adjunct Professor of Strategy
Lack of trust and transparency had long plagued the Indian Ayurveda industry. NirogStreet, a New Delhi-based start-up, seeks to mitigate this problem through its tech-enabled platform that offers digital solutions to Ayurveda practitioners and patients.

Published 19 Oct 2022

Reference 6733

Topic Strategy

Industry Health, Wellness and Fitness

Region Asia

View case
Corruption and Institutional Distrust , Behavioural and Experimental Economics, Corporate Governance, Global Strategy