Diatropix: Creating a Sustainable Rapid Diagnostic Test Manufacturing Platform in Africa

By Prashant Yadav, Luk Van Wassenhove, Lisa Simone Duke

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Reference 6847
Published 19 Feb 2024
Length 12 page(s)
Topic Operations
Region Africa
Industry Hospital & Health Care, Medical Devices

A new African manufacturer of diagnostic tests grapples with the challenges of a hyper-competitive global market and explores and designs a new business model to compete.

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Fertile Ground for Expansion: Nabta Health’s Global Reach

By Chengyi Lin, Stephen E. Chick, Lisa Simone Duke, Ridhima Aggarwal

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Reference 6782
Published 24 Jun 2024
Length 20 page(s)
Topic Responsibility
Region Middle-East
Industry Hospital & Health Care, Medical Devices

This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It explores the business opportunities and challenges of women’s health in a region where it is often considered a taboo subject.

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Mobile Health in Diabetes: mySugr's Monster Approach

By Kyle Jacques Rose, Stephen E. Chick

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Reference 6204
Published 22 Apr 2016
Length 19 page(s)
Topic Entrepreneurship
Region Global
Industry Medical Devices

mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.

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Mobile Health in Diabetes: mySugr's Monster Approach (Japanese)

By Stephen E. Chick, Kyle Jacques Rose

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Reference 6204
Published 18 Oct 2022
Length 21 page(s)
Topic Entrepreneurship
Region Global
Industry Medical Devices

mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.

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Buurtzorg (A): Driving Innovation in Health Care with a New Organizational Paradigm

By Maria Guadalupe, Lucia Del Carpio, Gerard Sullivan

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Reference 6194
Published 30 Jan 2017
Length 4 page(s)
Topic Leadership & Organisations
Region Europe
Industry Medical Devices

This case describes how Jos de Blok, CEO of Buurtzorg, a non-profit home healthcare provider in Holland, radically overhauled home care delivery in Holland. He believed in giving responsibility back to those who knew the job best: nurses.

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Buurtzorg (B): Driving Innovation in Health Care with a New Organizational Paradigm

By Maria Guadalupe, Lucia Del Carpio, Gerard Sullivan

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Reference 6194
Published 30 Jan 2017
Length 6 page(s)
Topic Leadership & Organisations
Region Europe
Industry Medical Devices

This case describes how Jos de Blok, CEO of Buurtzorg, a non-profit home healthcare provider in Holland, radically overhauled home care delivery in Holland. He believed in giving responsibility back to those who knew the job best: nurses. He created an organization without managers or hierarchy, which put the patient at the centre and was based upon the concept of self-managed teams.

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Mindray Medical International Limited: Going Global from China

By Amitava Chattopadhyay, Dongsheng Zhou, Fang Wan

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Reference 6023
Published 24 Feb 2014
Length 26 page(s)
Topic Marketing
Region Global
Industry Medical Devices

Mindray Medical International Limited, China's second largest medical device manufacturer, had global sales of 2.23 billion RMB in 2007. Since 2002, it had launched between seven and nine new products every year across four product lines: Patient Monitoring & Life Support products, the In-Vitro Diagnostic Products, Medical Imaging Systems and Veterinary.

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Healthcare (A): Rehability, Innovation in a Highly Regulated Industry

By W. Chan Kim, Renée Mauborgne, Lauren Hancock Mathys

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Reference 6013
Published 20 Dec 2013
Length 5 page(s)
Topic Strategy
Region Europe
Industry Medical Devices

Executives in heavily regulated industries, such as Healthcare, often feel their hands are tied by rules and regulations which some claim to even interfere with their ability to innovate. As such, it is not uncommon to find regulated firms competing in the same way for decades without ever challenging the status quo.

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Healthcare (B): Rehability, Innovation in a Highly Regulated Industry

By W. Chan Kim, Renée Mauborgne, Lauren Hancock Mathys

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Reference 6013
Published 20 Dec 2013
Length 9 page(s)
Topic Strategy
Region Europe
Industry Medical Devices

The case "Rehability (B)" illustrates how one firm created a blue ocean of new market space in the highly regulated and competitive German healthcare industry in the early 1990s.

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Building Cost Competitiveness at the New Philips: The Need for Collaborative Leadership

By Subramanian Rangan, Matthias Weidinger

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Reference 5859
Published 27 Feb 2012
Length 6 page(s)
Topic Strategy
Region Asia
Industry Electrical/Electronic Manufacturing, Medical Devices

This case investigates how Philips became a globally integrated enterprise - how it “de-risked” its business and internationalized its supply chain (moving most production from Europe to Asia). The objective is to highlight the factors and analysis involved in “location cost economics.” (The case is developed around the leadership of INSEAD alumna and board member Barbara Kux.)

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GE Healthcare (A): Innovating for Emerging Markets

By Jasjit Singh

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Reference 5776
Published 29 Mar 2011
Length 12 page(s)
Topic Strategy
Region Asia
Industry Medical Devices, Consumer Electronics

The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

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GE Healthcare (B): A CSR Dilemma

By Jasjit Singh

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Reference 5776
Published 29 Mar 2011
Length 1 page(s)
Topic Strategy
Region Asia
Industry Medical Devices, Consumer Electronics

The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.

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Diatropix: Creating a Sustainable Rapid Diagnostic Test Manufacturing Platform in Africa

Fertile Ground for Expansion: Nabta Health’s Global Reach

Mobile Health in Diabetes: mySugr's Monster Approach

Mobile Health in Diabetes: mySugr's Monster Approach (Japanese)

Buurtzorg (A): Driving Innovation in Health Care with a New Organizational Paradigm

Buurtzorg (B): Driving Innovation in Health Care with a New Organizational Paradigm

Mindray Medical International Limited: Going Global from China

Healthcare (A): Rehability, Innovation in a Highly Regulated Industry

Healthcare (B): Rehability, Innovation in a Highly Regulated Industry

Building Cost Competitiveness at the New Philips: The Need for Collaborative Leadership

GE Healthcare (A): Innovating for Emerging Markets

GE Healthcare (B): A CSR Dilemma

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