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19 cases found.

Mobile Health in Diabetes: mySugr's Monster Approach

By  Kyle Jacques Rose,  Stephen E. Chick
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mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.

    Published 22 Apr 2016

    Reference 6204

    Topic Entrepreneurship

    Region Global

    Industry Medical Devices

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    Mobile Health in Diabetes: mySugr's Monster Approach

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    mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.
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      Mindray Medical International Limited: Going Global from China

      By  Amitava Chattopadhyay,  Dongsheng Zhou,  Fang Wan
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      Mindray Medical International Limited, China's second largest medical device manufacturer, had global sales of 2.23 billion RMB in 2007. Since 2002, it had launched between seven and nine new products every year across four product lines: Patient Monitoring & Life Support products, the In-Vitro Diagnostic Products, Medical Imaging Systems and Veterinary.

        Published 24 Feb 2014

        Reference 6023

        Topic Marketing

        Region Global

        Industry Medical Devices

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        Mindray Medical International Limited: Going Global from China

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        Mindray Medical International Limited, China's second largest medical device manufacturer, had global sales of 2.23 billion RMB in 2007. Since 2002, it had launched between seven and nine new products every year across four product lines: Patient Monitoring & Life Support products, the In-Vitro Diagnostic Products, Medical Imaging Systems and Veterinary.
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          Healthcare (A): Rehability, Innovation in a Highly Regulated Industry

          By  W. Chan Kim,  Renee Mauborgne,  Lauren Hancock Mathys
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          Executives in heavily regulated industries, such as Healthcare, often feel their hands are tied by rules and regulations which some claim to even interfere with their ability to innovate. As such, it is not uncommon to find regulated firms competing in the same way for decades without ever challenging the status quo.

            Published 20 Dec 2013

            Reference 6013

            Topic Strategy

            Region Europe

            Industry Medical Devices

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            Healthcare (A): Rehability, Innovation in a Highly Regulated Industry

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            Executives in heavily regulated industries, such as Healthcare, often feel their hands are tied by rules and regulations which some claim to even interfere with their ability to innovate. As such, it is not uncommon to find regulated firms competing in the same way for decades without ever challenging the status quo.
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              Healthcare (B): Rehability, Innovation in a Highly Regulated Industry

              By  W. Chan Kim,  Renee Mauborgne,  Lauren Hancock Mathys
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              The case "Rehability (B)" illustrates how one firm created a blue ocean of new market space in the highly regulated and competitive German healthcare industry in the early 1990s.

                Published 20 Dec 2013

                Reference 6013

                Topic Strategy

                Region Europe

                Industry Medical Devices

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                Healthcare (B): Rehability, Innovation in a Highly Regulated Industry

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                The case "Rehability (B)" illustrates how one firm created a blue ocean of new market space in the highly regulated and competitive German healthcare industry in the early 1990s.
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                  Building Cost Competitiveness at the New Philips: The Need for Collaborative Leadership

                  By  Subramanian Rangan,  Matthias Weidinger
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                  This case investigates how Philips became a globally integrated enterprise - how it “de-risked” its business and internationalized its supply chain (moving most production from Europe to Asia). The objective is to highlight the factors and analysis involved in “location cost economics.” (The case is developed around the leadership of INSEAD alumna and board member Barbara Kux.)

                    Published 27 Feb 2012

                    Reference 5859

                    Topic Strategy

                    Region Asia

                    Industry Electrical/Electronic Manufacturing,  Medical Devices

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                    Building Cost Competitiveness at the New Philips: The Need for Collaborative Leadership

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                    This case investigates how Philips became a globally integrated enterprise - how it “de-risked” its business and internationalized its supply chain (moving most production from Europe to Asia). The objective is to highlight the factors and analysis involved in “location cost economics.” (The case is developed around the leadership of INSEAD alumna and board member Barbara Kux.)
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                      GE Healthcare (A): Innovating for Emerging Markets

                      By  Jasjit Singh
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                      The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

                        Published 29 Mar 2011

                        Reference 5776

                        Topic Strategy

                        Region Asia

                        Industry Medical Devices,  Consumer Electronics

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                        GE Healthcare (A): Innovating for Emerging Markets

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                        The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
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                          GE Healthcare (B): A CSR Dilemma

                          By  Jasjit Singh
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                          The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.

                            Published 29 Mar 2011

                            Reference 5776

                            Topic Strategy

                            Region Asia

                            Industry Medical Devices,  Consumer Electronics

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                            GE Healthcare (B): A CSR Dilemma

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                            The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.
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                              Competing in the Wet AMD Market: Visudyne, Macugen, Lucentis and Avastin

                              By  Reinhard Angelmar,  Gregory Miller
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                              Lucentis, a forthcoming breakthrough drug against wet age-related macular degeneration (AMD), will be marketed by Genentech in the U.S. and Novartis in other countries.

                                Published 27 Jan 2014

                                Reference 5718

                                Topic Marketing

                                Region Global

                                Industry Pharmaceuticals,  Medical Devices

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                                Competing in the Wet AMD Market: Visudyne, Macugen, Lucentis and Avastin

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                                Lucentis, a forthcoming breakthrough drug against wet age-related macular degeneration (AMD), will be marketed by Genentech in the U.S. and Novartis in other countries.
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                                  Female Health Company

                                  By  Theo Vermaelen,  Mary Margaret Frank,  Hidde van Melle
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                                  Female Health Company produces the female condom which is distributed by non-profit organisations in Africa to prevent HIV/AIDS. In February 2009 the company has to decide whether to buy back stock. This provides an opportunity to check whether the firm is fairly valued and whether it should reconsider its capital structure and payout policy.

                                    Published 26 May 2015

                                    Reference 5717

                                    Topic Economics & Finance

                                    Region Other Regions

                                    Industry Medical Devices

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                                    Female Health Company

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                                    Female Health Company produces the female condom which is distributed by non-profit organisations in Africa to prevent HIV/AIDS. In February 2009 the company has to decide whether to buy back stock. This provides an opportunity to check whether the firm is fairly valued and whether it should reconsider its capital structure and payout policy.
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                                      Imperial College London Diabetes Centre in Abu Dhabi (ICLDC) (A)

                                      By  Hala Hourani,  Stephen E. Chick
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                                      The main case describes the design, implementation and operational implementation of a focused clinic in the Middle East. The ICLDC provides team-based care for managing diabetes with clear processes that have benefitted from lean Six Sigma tools. A supplement describes how the ICLDC fits into the broader context of the rapidly changing health system in the United Arab Emirates.

                                        Published 25 Mar 2010

                                        Reference 5676

                                        Topic Operations

                                        Region Middle-East

                                        Industry Medical Devices

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                                        Imperial College London Diabetes Centre in Abu Dhabi (ICLDC) (A)

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                                        The main case describes the design, implementation and operational implementation of a focused clinic in the Middle East. The ICLDC provides team-based care for managing diabetes with clear processes that have benefitted from lean Six Sigma tools. A supplement describes how the ICLDC fits into the broader context of the rapidly changing health system in the United Arab Emirates.
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                                          Imperial College London Diabetes Centre in Abu Dhabi (ICLDC) (B): The Broader Healthcare Context in the UAE

                                          By  Hala Hourani,  Stephen E. Chick
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                                          The main case describes the design, implementation and operational implementation of a focused clinic in the Middle East. The ICLDC provides team-based care for managing diabetes with clear processes that have benefitted from lean Six Sigma tools. A supplement describes how the ICLDC fits into the broader context of the rapidly changing health system in the United Arab Emirates.

                                            Published 25 Mar 2010

                                            Reference 5676

                                            Topic Operations

                                            Region Middle-East

                                            Industry Medical Devices

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                                            Imperial College London Diabetes Centre in Abu Dhabi (ICLDC) (B): The Broader Healthcare Context in the UAE

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                                            The main case describes the design, implementation and operational implementation of a focused clinic in the Middle East. The ICLDC provides team-based care for managing diabetes with clear processes that have benefitted from lean Six Sigma tools. A supplement describes how the ICLDC fits into the broader context of the rapidly changing health system in the United Arab Emirates.
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                                              Deep Breeze Brings a Medical Device to Market

                                              By  Paivi Jokela,  Doron Nahmias,  Stephen E. Chick
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                                              DeepBreeze illustrates the challenging voyage of many startups in the medical device sector as it navigates clinical trials, regulatory agencies and reimbursement issues in a quest for growth. While it perseveres in assessing the value that patients, providers and purchasers obtain from the product, DeepBreeze is exhausting its funds and still looking for a commercial breakthrough.

                                                Published 30 Nov 2009

                                                Reference 5620

                                                Topic Operations

                                                Region Global

                                                Industry Medical Devices

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                                                Deep Breeze Brings a Medical Device to Market

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                                                DeepBreeze illustrates the challenging voyage of many startups in the medical device sector as it navigates clinical trials, regulatory agencies and reimbursement issues in a quest for growth. While it perseveres in assessing the value that patients, providers and purchasers obtain from the product, DeepBreeze is exhausting its funds and still looking for a commercial breakthrough.
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