Matthias Weidinger

This case investigates how Philips became a globally integrated enterprise - how it “de-risked” its business and internationalized its supply chain (moving most production from Europe to Asia). The objective is to highlight the factors and analysis involved in “location cost economics.” (The case is developed around the leadership of INSEAD alumna and board member Barbara Kux.)

Published 27 Feb 2012

Reference 5859

Topic Strategy

Industry Electrical/Electronic Manufacturing Medical Devices

Region Asia

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