This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It
explores the business opportunities and challenges of women’s health in a region where it is often
considered a taboo subject. Sophie Smith and her founding team experimented with multiple business

Goodlife Pharmacy launched in 2014 with a vision to provide good-quality and affordable pharmaceuticals to all socio-economic groups in Kenya. With a strong strategy and operations focus, the leadership scaled up from 19 stores in 2016 to approximately 120 by 2022 in East Africa.

The case describes the journey of Access Afya, which was founded in 2012 with a mission to provide access to affordable, high-quality health care for unserved communities in Kenya through a hybrid offering (digital and physical facilities) – its own clinics, Curafa™ franchise health centres (in urban and peri-urban areas), and mDaktari, its online clinic.

New technological developments in biotechnology are creating new opportunities for less centralized production and distribution of biological medicines, including vaccines. This case explores how innovative small-scale production technologies in biotech enable more flexible production of vaccines and other biologic medicines in low- or middle-income countries (LMICs) and neighboring countries.

The case describes an entrepreneur’s foray into the complex world of carbon credit markets. His venture, Carbon27, designed an IOT prototype that could be attached to solar panels, and a software platform to enable homeowners (as well as commercial firms) to generate carbon credits and facilitate entry into the carbon markets.

The Usa River Clinic in Tanzania is full of patients today. Clinic personnel care for young children suffering from clubfoot - a congenital birth defect limiting mobility - while their mothers hold them in their arms. Patients from all over Tanzania can come to the clinic thanks to MiracleFeet, a non-profit organization providing access to treatment for clubfoot in low income countries.

mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.

MiracleFeet, a US-based non-profit, improves access to high-quality treatment of clubfoot in low-income countries, typically in partnership with public hospitals and local NGOs, by providing low-cost foot braces, training, advocacy, awareness-raising and financial and operational support. It aims to treat 100,000 children by 2024 across 70 countries – half of them middle-income countries.

In 2018, the government of Kenya launched a pilot universal health coverage (UHC) programme in 4 of its 47 counties, enabling access to health services for millions of people. UHC will be scaled up across the country based on learnings from the pilot, and reforms will be made to the national hospital insurance fund in order to establish a mandatory universal health coverage scheme.

Unilabs offers diagnostic services to hospitals and health systems (B2B) and individual patients (B2C). Portugal, one of Unilabs’ 15 markets, is at the forefront of the company’s efforts to use analytics as part of its transformation to a data-driven organization.