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Hyunjin Kim

Assistant Professor of Strategy
Email [email protected]
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CASE STUDY

Access Afya Scaling Services and Segments for Healthcare in Kenya

By  Stephen E. Chick,  Chengyi Lin,  Hyunjin Kim,  Anne-Marie Carrick,  Ridhima Aggarwal
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The case describes the journey of Access Afya, which was founded in 2012 with a mission to provide access to affordable, high-quality health care for unserved communities in Kenya through a hybrid offering (digital and physical facilities) – its own clinics, Curafa™ franchise health centres (in urban and peri-urban areas), and mDaktari, its online clinic.

    Published 23 May 2024

    Reference 6873

    Topic Strategy

    Industry Health, Wellness and Fitness,  Hospital & Health Care

    Region Africa

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    Access Afya Scaling Services and Segments for Healthcare in Kenya

    Add to Cart

    The case describes the journey of Access Afya, which was founded in 2012 with a mission to provide access to affordable, high-quality health care for unserved communities in Kenya through a hybrid offering (digital and physical facilities) – its own clinics, Curafa™ franchise health centres (in urban and peri-urban areas), and mDaktari, its online clinic.

      View

      Data and the Digital Economy, Algorithms, Strategic Decision-making, Competitive Strategy, Field Experiments