Chengyi Lin

Affiliate Professor of Strategy
This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It explores the business opportunities and challenges of women’s health in a region where it is often considered a taboo subject.

Published 24 Jun 2024

Reference 6782

Topic Responsibility

Industry Hospital & Health Care Medical Devices

Region Middle-East

View case
The case describes the journey of Access Afya, which was founded in 2012 with a mission to provide access to affordable, high-quality health care for unserved communities in Kenya through a hybrid offering (digital and physical facilities) – its own clinics, Curafa™ franchise health centres (in urban and peri-urban areas), and mDaktari, its online clinic.

Published 23 May 2024

Reference 6873

Topic Strategy

Industry Health, Wellness and Fitness Hospital & Health Care

Region Africa

View case
Schneider Electric was an industry pioneer in its twin transition to a digital and sustainable solution provider. After announcing its EcoStruxure platform in 2012, the transformation got off to a slow start.

Published 11 Apr 2023

Reference 6818

Topic Leadership & Organisations

Industry Electrical/Electronic Manufacturing

Region Global

View case
Microsoft offers a rare example of an incumbent that has survived the era of digital transformation – reclaiming a place among the undisputable tech giants (GAFA). Its performance is all the more remarkable given the challenges it faced at the end of the Ballmer era, when Satya was appointed the turn-around CEO in 2014.

Published 11 Apr 2023

Reference 6816

Topic Leadership & Organisations

Industry Human Resources

Region Global

View case
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
Digital Transformation, Sustainability Transition, Twin Transformation, Innovations