Chengyi Lin

Affiliate Professor of Strategy
Schneider Electric was an industry pioneer in its twin transition to a digital and sustainable solution provider. After announcing its EcoStruxure platform in 2012, the transformation got off to a slow start.

Published 11 Apr 2023

Reference 6818

Topic Leadership & Organisations

Industry Electrical/Electronic Manufacturing

Region Global

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Microsoft offers a rare example of an incumbent that has survived the era of digital transformation – reclaiming a place among the undisputable tech giants (GAFA). Its performance is all the more remarkable given the challenges it faced at the end of the Ballmer era, when Satya was appointed the turn-around CEO in 2014.

Published 11 Apr 2023

Reference 6816

Topic Leadership & Organisations

Industry Human Resources

Region Global

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SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

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SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
Digital Transformation, Sustainability Transition, Twin Transformation, Innovations