Chengyi Lin

Affiliate Professor of Strategy
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case
SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

Published 08 Jul 2021

Reference 6624

Topic Strategy

Industry Restaurants

Region North America

View case