The case follows two women entrepreneurs and their start-ups. It contrasts the different strategic choices made by the founders during the growth phase, including location, market segment, product and service design, and business model. The case highlights the importance of analysing the market context, including the cultural context, when making strategic decisions.

This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It
explores the business opportunities and challenges of women’s health in a region where it is often
considered a taboo subject. Sophie Smith and her founding team experimented with multiple business

The case describes the journey of Access Afya, which was founded in 2012 with a mission to provide access to affordable, high-quality health care for unserved communities in Kenya through a hybrid offering (digital and physical facilities) – its own clinics, Curafa™ franchise health centres (in urban and peri-urban areas), and mDaktari, its online clinic.

Schneider Electric was an industry pioneer in its twin transition to a digital and sustainable
solution provider. After announcing its EcoStruxure platform in 2012, the transformation got
off to a slow start. The main challenge was how to mobilise a successful product company to
change when the traditional business continued to perform well.

Microsoft offers a rare example of an incumbent that has survived the era of digital transformation – reclaiming a place among the undisputable tech giants (GAFA). Its performance is all the more remarkable given the challenges it faced at the end of the Ballmer era, when Satya was appointed the turn-around CEO in 2014.

This experience exposes learners to the challenges associated with localization of strategy in a healthcare business organization, touching on regulation, culture, and other issues common in new market penetration. Learners are exposed to the efforts invested to make an impact on the diabetes pandemic, by using digital tools, and mindset changing efforts.

SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.

SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used.