Schneider Electric was an industry pioneer in its twin transition to a digital and sustainable
solution provider. After announcing its EcoStruxure platform in 2012, the transformation got
off to a slow start. The main challenge was how to mobilise a successful product company to
change when the traditional business continued to perform well.

Microsoft offers a rare example of an incumbent that has survived the era of digital transformation – reclaiming a place among the undisputable tech giants (GAFA). Its performance is all the more remarkable given the challenges it faced at the end of the Ballmer era, when Satya was appointed the turn-around CEO in 2014.

This case study tells the story of Ambienta, an Italy-based asset management company that was an early entrant in the field of sustainable investing. From the very beginning, founder and managing partner Nino Tronchetti Provera saw sustainability as a “mega-trend” with broad implications for the national economy.

This is the second of a two-part case study about Ambienta, a leading European asset manager focused on environmental sustainability. Case A introduces students and participants to the company and its unique profile in the industry.