Carbon27’s Pivot: A Virtual Prototype with Generative AI

Published 30 Oct 2023
Reference 6842
Region Middle-East
Length 20 page(s)
Language English

The case describes an entrepreneur’s foray into the complex world of carbon credit markets. His venture, Carbon27, designed an IOT prototype that could be attached to solar panels, and a software platform to enable homeowners (as well as commercial firms) to generate carbon credits and facilitate entry into the carbon markets. After making initial progress, macro-economic events pushed the founder to explore different market segments. The case reveals how he used large language models to help identify risks and design prototypes and experiments to pivot to new markets quickly and inexpensively.

Teaching objectives

This case is suitable for courses on business model innovation or innovation tournaments, to discuss how large language models (LLMs) can be used to support the innovation process. The focus is on the role of LLMs in identifying risk points and generating ideas for prototypes and/or experiments that reduce those risks for early-stage entrepreneurial ventures. The case illustrates one approach to pivoting a technology and business model innovation from one setting (Ireland) to another (the Arabian Gulf).

  • Innovation tournament
  • prototyping
  • large language models
  • discovery-driven planning
  • business model innovation
  • carbon credits
  • carbon markets
  • sustainability
  • Affordable and Clean Energy
  • Industry, Innovation and Infrastructure
  • Sustainable Cities and Communities
  • Responsible Consumption and Production
  • Climate Action
  • Q42023