GE Healthcare (B): A CSR Dilemma

This case in Thailand introduces some of the ethical and moral dilemmas that can confront expatriate managers working in the Asia Pacific region.

With the publication of CK Prahalad’s “The Fortune at the Bottom of the Pyramid” (2005), the poor were suddenly seen as a potential market in the eyes of multinational corporations (MNCs). Although poor, the BOP is a large and growing market.

Building a Team Changing the Figures The Mess PT Kalimantan Pulp (A) Safety First? The Wife's Tale Workshop Incident A collection of eight cases that explore the cross-cultural tensions arising from the use of expatriate managers of many nationalities interacting with local workers during the building of a pulp mill in Indonesia.