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GE Healthcare (B): A CSR Dilemma

By Jasjit Singh
Published 29 Mar 2011
Reference 5776
Topic Strategy
Industry Medical Devices,  Consumer Electronics
Region Asia
Length 1 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.

Teaching objectives

The (B) case can be used to discuss ethical dilemmas that may arise in targeting BOP markets.

Keywords
  • Strategic Innovation
  • Emerging Markets
  • Bottom of the Pyramid
  • Value Innovation
  • Blue Ocean Strategy
  • Multinational Strategy
  • Global Strategy
  • India
  • RD0311
  • AR1011
  • AR2011
  • HMI
  • Emerging Markets
  • HMI
  • Business Science
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    GE Healthcare (A): Innovating for Emerging Markets

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      About the author
      Singh

      Jasjit Singh

      Professor of Strategy

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