GE Healthcare (B): A CSR Dilemma

This case in Thailand introduces some of the ethical and moral dilemmas that can confront expatriate managers working in the Asia Pacific region.

Building a Team Changing the Figures The Mess PT Kalimantan Pulp (A) Safety First? The Wife's Tale Workshop Incident A collection of eight cases that explore the cross-cultural tensions arising from the use of expatriate managers of many nationalities interacting with local workers during the building of a pulp mill in Indonesia.

With the publication of CK Prahalad’s “The Fortune at the Bottom of the Pyramid” (2005), the poor were suddenly seen as a potential market in the eyes of multinational corporations (MNCs). Although poor, the BOP is a large and growing market.