GE Healthcare (B): A CSR Dilemma

Published 29 Mar 2011
Reference 5776
Topic Strategy
Region Asia
Summary

The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.

Teaching objectives

The (B) case can be used to discuss ethical dilemmas that may arise in targeting BOP markets.

Keywords
  • Strategic Innovation
  • Emerging Markets
  • Bottom of the Pyramid
  • Value Innovation
  • Blue Ocean Strategy
  • Multinational Strategy
  • Global Strategy
  • India
  • RD0311
  • AR1011
  • AR2011
  • HMI
  • Emerging Markets
  • HMI
  • Business Science