GE Healthcare (B): A CSR Dilemma

The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative.

After completing a post-graduate degree in International Affars, Aline Sara founded NaTakallam - a social enterprise relying on digital technology to connect refugees and displaced people with language learners looking for online classes in Arabic, Persian, French and Spanish.