Summary
The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.
Teaching objectives
The (B) case can be used to discuss ethical dilemmas that may arise in targeting BOP markets.
Keywords
- Strategic Innovation
- Emerging Markets
- Bottom of the Pyramid
- Value Innovation
- Blue Ocean Strategy
- Multinational Strategy
- Global Strategy
- India
- RD0311
- AR1011
- AR2011
- HMI
- Emerging Markets
- HMI
- Business Science