Guoli Chen

Professor of Strategy

Email [email protected]

Find out more about the author

Cases from same author

TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe

By Guoli Chen, Zhigang Liu, Jianggan Li, Xinhe Zhuang

Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.

Published 09 Jul 2021

Reference 6679

Region Asia

TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe

By Guoli Chen, Zhigang Liu, Jianggan Li, Xinhe Zhuang
Published 09 Jul 2021
Reference 6679
Topic Strategy
Region Asia

Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.

Transsion Mobile: Deep Blue Ocean in Africa

By Guoli Chen, Xinhe Zhuang

The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.

Published 27 Jul 2020

Reference 6590

Industry Telecommunications

Region Africa

Transsion Mobile: Deep Blue Ocean in Africa

By Guoli Chen, Xinhe Zhuang
Published 27 Jul 2020
Reference 6590
Topic Strategy
Region Africa
Industry Telecommunications

The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.

Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

By Guoli Chen, Tony Tong, Kuangzhen Wu

With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

Published 22 Jul 2020

Reference 6588

Industry Financial Services, Internet, Banking

Region Asia

Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

By Guoli Chen, Tony Tong, Kuangzhen Wu
Published 22 Jul 2020
Reference 6588
Topic Strategy
Region Asia
Industry Financial Services, Internet, Banking

With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

Uber vs. Didi: The Race for China's Ride-hailing Market (Japanese)

By Guoli Chen, Tony Tong, Xiaohua Su, Kuangzhen Wu

As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Published 06 Feb 2020

Reference 6223

Industry Automotive, Transportation/Trucking/Railroad

Region Asia

Uber vs. Didi: The Race for China's Ride-hailing Market (Japanese)

By Guoli Chen, Tony Tong, Xiaohua Su, Kuangzhen Wu
Published 06 Feb 2020
Reference 6223
Topic Strategy
Region Asia
Industry Automotive, Transportation/Trucking/Railroad

As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

By Daitian Li, Yangao Xiao, Tony Tong, Guoli Chen

This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

Published 24 Jan 2020

Reference 6558

Industry Telecommunications

Region Global

Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

By Daitian Li, Yangao Xiao, Tony Tong, Guoli Chen
Published 24 Jan 2020
Reference 6558
Topic Strategy
Region Global
Industry Telecommunications

This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

By W. Chan Kim, Renee Mauborgne, Guoli Chen, Michael Olenick

Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

Published 30 Jul 2018

Reference 6417

Industry Automotive

Region North America

Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

By W. Chan Kim, Renee Mauborgne, Guoli Chen, Michael Olenick
Published 30 Jul 2018
Reference 6417
Topic Strategy
Region North America
Industry Automotive

Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

By Yangao Xiao, Tony Tong, Guoli Chen, Kathy Wu

The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

Published 26 Jun 2018

Reference 6269

Region Asia

A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

By Yangao Xiao, Tony Tong, Guoli Chen, Kathy Wu
Published 26 Jun 2018
Reference 6269
Topic Strategy
Region Asia

The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

China's "Furious Five" Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo - Strategies and Origins

By Guoli Chen, Tony Tong, Yangao Xiao, Nianchen Han

The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market.

Published 26 Mar 2018

Reference 6383

Industry Telecommunications, Wireless, Internet

Region Asia

China's "Furious Five" Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo - Strategies and Origins

By Guoli Chen, Tony Tong, Yangao Xiao, Nianchen Han
Published 26 Mar 2018
Reference 6383
Topic Strategy
Region Asia
Industry Telecommunications, Wireless, Internet

The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market.

Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

By Guoli Chen, Tony Tong, Xiaohua Su, Kuangzhen Wu

As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Published 11 Dec 2017

Reference 6223

Region Global

Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

By Guoli Chen, Tony Tong, Xiaohua Su, Kuangzhen Wu
Published 11 Dec 2017
Reference 6223
Topic Strategy
Region Global

As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

By Yangao Xiao, Tony Tong, Guoli Chen, Kathy Wu

The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

Published 27 Feb 2017

Reference 6269

Industry Telecommunications, Wireless

Region Asia

A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

By Yangao Xiao, Tony Tong, Guoli Chen, Kathy Wu
Published 27 Feb 2017
Reference 6269
Topic Strategy
Region Asia
Industry Telecommunications, Wireless

The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

CEOs and Top Management Teams