Guoli-Chen-12927_79.jpg

Guoli Chen

Professor of Strategy
The case traces Digital China’s transformation from a traditional IT distributor into a data-driven, AI-embedded organization. It examines the company’s multi-year digital journey, emphasizing the pivotal roles of top-down leadership, bottom-up business initiatives, and organizational and talent readiness.

Published 28 May 2025

Reference 6999

Topic Strategy

Industry Computer Software Information Technology and Services

Region Asia

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FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business. Case A covers the period 2010-20.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

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FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business. Case A covers the period 2010-20.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

View case
FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business. Case A covers the period 2010-20.

Published 14 May 2025

Reference 6928

Topic Strategy

Industry Insurance

Region Asia

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Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

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Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.
This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.

Published 03 Jul 2024

Reference 6449

Topic Strategy

Industry Hospitality

Region Global

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This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.

Published 03 Jul 2024

Reference 6449

Topic Strategy

Industry Hospitality

Region Global

View case
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case
Strategic leadership and corporate governance , Organizational growth (e.g., Mergers and acquisitions, Globalization, Innovation, IPOs), Sustainability and CSR, Chinese management