Guoli Chen

Associate Professor of Strategy
Email guoli.chen@insead.edu
The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.

Published 27 Jul 2020

Reference 6590

Topic Strategy

Industry Telecommunications

Region Africa

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With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

Published 22 Jul 2020

Reference 6588

Topic Strategy

Industry Financial Services Internet Banking

Region Asia

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As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Published 06 Feb 2020

Reference 6223

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

Published 24 Jan 2020

Reference 6558

Topic Strategy

Industry Telecommunications

Region Global

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Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

Published 30 Jul 2018

Reference 6417

Topic Strategy

Industry Automotive

Region North America

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The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

Published 26 Jun 2018

Reference 6269

Topic Strategy

Region Asia

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The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market.

Published 26 Mar 2018

Reference 6383

Topic Strategy

Industry Telecommunications Wireless Internet

Region Asia

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As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Published 11 Dec 2017

Reference 6223

Topic Strategy

Region Global

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The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

Published 27 Feb 2017

Reference 6269

Topic Strategy

Industry Telecommunications Wireless

Region Asia

View case
As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Published 14 Nov 2016

Reference 6223

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

View case
CEOs and Top Management Teams