Guoli Chen

Professor of Strategy
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.
Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.
This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.

Published 03 Jul 2024

Reference 6449

Topic Strategy

Industry Hospitality

Region Global

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This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.

Published 03 Jul 2024

Reference 6449

Topic Strategy

Industry Hospitality

Region Global

View case
Lack of trust and transparency had long plagued the Indian Ayurveda industry. NirogStreet, a New Delhi-based start-up, seeks to mitigate this problem through its tech-enabled platform that offers digital solutions to Ayurveda practitioners and patients.

Published 19 Oct 2022

Reference 6733

Topic Strategy

Industry Health, Wellness and Fitness

Region Asia

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China’s agricultural sector is undergoing rapid transformation, but with growth come serious problems such as labor shortages, soil compacted by machinery, and chemicals (pesticides) that pollute the earth. In parallel, therefore, a major technological transformation is underway.

Published 16 Dec 2021

Reference 6716

Topic Strategy

Industry Agriculture

Region Asia

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Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.

Published 09 Jul 2021

Reference 6679

Topic Strategy

Region Asia

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The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.

Published 27 Jul 2020

Reference 6590

Topic Strategy

Industry Telecommunications

Region Africa

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Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Published 26 Aug 2024

Reference 6859

Topic Leadership & Organisations

Industry Computer Networking Information Technology and Services

Region Asia

View case
Strategic leadership and corporate governance , Organizational growth (e.g., Mergers and acquisitions, Globalization, Innovation, IPOs), Sustainability and CSR, Chinese management